Exciting Food and Drink Trends to Look Out for in 2024

Are you ready for the latest food and drink trends that will take the out of home market by storm in 2024? Bidfood has just unveiled its 2024 interactive guide, packed with all the information you need to stay ahead of the game. Catherine Hinchcliff, head of corporate marketing and insight at Bidfood, shared that the trends for 2024 are all about adventure, comfort, authenticity, and sustainability. Chefs will have the opportunity to get creative and have fun with their menus. Sustainability is no longer just a standalone trend, but a key factor that influences consumer decision-making across all trends. Bidfood conducted their own survey and research, and even consulted with a semiotician and futurist to predict the evolution of food and drink trends in the next few years. They also visited and interviewed restaurant operators in London and Manchester to see how these trends are being implemented on the high street.

So, what can we expect in terms of food and drink trends in 2024? Let’s dive in!

1. Mind, Mood, and Body

Consumers are becoming more conscious of the nutritional properties of the food and drink they consume. They are making choices that prioritize their physical and mental health and wellbeing. Expect to see menus that cater to these needs.

2. Flavours Less Travelled

Adventurous eaters are on the lookout for authentic dishes, drinks, and cuisines that satisfy their sense of adventure. Get ready to explore new and exciting flavors from around the world.

3. Rustic & Rural

The charm of rustic and stripped-back decor is making its way into menus. Farm-to-fork and provenance-led menus are gaining popularity, as consumers seek out authentic dining experiences.

4. Let’s Play

Prepare to have your senses stimulated! Dishes and drinks that offer visual, emotional, and flavor contrasts will take center stage. Get ready for a culinary adventure like no other.

5. British Fusion

The magic happens when traditional British flavors and formats merge with global dishes and cuisines. Expect to see exciting combinations that will tantalize your taste buds.

These are just a few of the exciting trends that will shape the out of home market in 2024. Bidfood’s interactive guide is your go-to resource for navigating these trends and staying ahead of the competition. So, get ready to embrace the future of food and drink!