Nine Publishing Launches Exciting New Venture: Food and Lifestyle Events

Nine Publishing has just announced the launch of their latest venture, ‘Food and Lifestyle Events’. This exciting new arm of Nine Publishing offers exclusive access to unique event partnerships for brands, in collaboration with some of Australia’s most popular media titles. With the support of Nine, reaching 20 million people daily, Food and Lifestyle Events aims to create unforgettable connections between brands, consumers, and media audiences.

Brittany Macfarlane, head of commercial food and lifestyle events at Nine, expressed her excitement about being at the forefront of a dynamic shift in the events industry. She believes that the market is increasingly looking for events that go beyond traditional experiences and are enhanced by powerful integrated media partnerships. Macfarlane also acknowledged the courageous and long-standing partners of the Good Food Events portfolio, who have been taking risks and breaking molds with Nine for years.

Venessa Cowell, head of food and lifestyle events at Nine, emphasized the no-holds-barred approach to event curation. She explained that every event will be authentic, unexpected, and better than ever, bringing to life the stories expertly crafted across Nine Publishing’s brands. Cowell is excited to set a new standard for exceptional, immersive experiences that will leave a lasting impact on both brands and consumers.

Food and Lifestyle Events will focus on four distinct activation pillars. Firstly, they aim to connect brands with passionate audiences who are eager to engage with food, lifestyle, and cultural experiences. Secondly, they will curate events that bring stories from the media to life, creating real-world, immersive experiences that captivate audiences. Thirdly, they will provide opportunities for brands to join impactful conversations and partnerships, allowing them to genuinely and authentically contribute. Lastly, they will craft narratives from storytelling and storytellers to create big brand impact and engage audiences in an authentic way.

If you’re interested in learning more about Food and Lifestyle Events and discussing partnership opportunities, you can contact Brittany Macfarlane at [email protected].