Hey folks! Guess what? Circana, formerly known as IRI and The NPD Group, just announced the winners of their super cool fifth annual Automotive Aftermarket Performance Awards. The winners were revealed during the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas. This awesome event recognized the top brands that made big gains in the U.S. market share in different areas of the aftermarket and tires industries.
To determine the winners in the accessories and appearance, chemicals, additives, and fluids, maintenance and repair, and core tires segments, Circana used their Retail Tracking Service. This service collects sales data from a bunch of retailers, including automotive specialty, mass market, tires, e-commerce, and more. Talk about thorough!
Steve Flavin, the president of the automotive practice at Circana, said, “People are changing how they spend their money, and the aftermarket is stepping up to the plate by delivering value and driving growth.” It’s awesome to see the industry bouncing back and adapting to consumer behavior shifts.
Circana is a total pro when it comes to understanding consumer behavior. They use fancy technology, advanced analytics, and loads of data to help over 7,000 top brands and retailers make smart decisions and grow their businesses. They know everything about consumers, stores, and wallets, so their clients can stay ahead of the game.
If you want to learn more about Circana and all the cool stuff they do, check out their website at www.circana.com. And if you have any questions, feel free to reach out to Janine Marshall at [email protected]. She’s super friendly and helpful!
That’s all for now, folks. Stay tuned for more exciting news!
+ There are no comments
Add yours