Exciting Food and Drink Trends to Look Out for in 2024

Hey there foodies! Mintel, the experts in what consumers want and why, have just dropped some major knowledge bombs on the global food and drink industry. They’ve identified three key trends that are going to shape the way we eat and drink in the coming years. So, get ready to live longer, healthier lives, indulge in the perfect balance of health and pleasure, and enjoy the convenience of technology. Let’s dive into these trends and see what’s cooking!

First up, we have ‘Trust the Process’. Mintel believes that clear communication is going to be crucial in helping us make informed decisions about processed and ultra-processed food. We all want to know what we’re putting into our bodies, right? So, expect to see more transparency about ingredients, nutrition, and production methods. And hey, don’t knock processed food completely! Some processing techniques actually enhance nutrition, increase shelf life, and reduce environmental impact. It’s all about finding that sweet spot!

Next, we have ‘Age Reframed’. Mintel is challenging the old stigmas around ageing and redefining what it means to be healthy as we get older. They’re calling out to all you fabulous folks in your 40s and beyond – you’re not forgotten! Brands are going to start catering to your diverse lifestyles and creating products that support your cardiovascular health, brain health, and stress levels. And let’s not forget about the caregivers out there. They deserve some love too, with convenient products and helpful tools to make their lives easier.

Last but not least, we have ‘Eating, Optimised’. We all love convenience, right? Well, the pandemic has taken that love to a whole new level. Mintel predicts that technology, like AI and AR, is going to revolutionize the way we eat. Imagine having a personal assistant in the kitchen, helping you with meal planning, shopping, and even cooking. And when you’re feeling adventurous, these tech tools can help you create innovative and delicious dishes. Plus, retailers are going to step up their game with real-time shopping assistance and customised vending selections. Quick, hot meals on college campuses? Yes, please!

So, there you have it, folks. The future of food and drink is looking pretty exciting. We’re going to see a greater focus on transparency, healthier ageing, and the ultimate convenience. Get ready to embrace these trends and enjoy a tastier, healthier, and more convenient future!