Snapdeal Aims for a Piece of the Growing Value Lifestyle Segment in the Next 5-10 Years

Snapdeal, an Indian e-commerce company, is eyeing a decent slice of the growing value lifestyle segment in the next 5-10 years. The CEO of Snapdeal, Himanshu Chakrawarti, believes that the e-commerce story in the coming years will revolve around the growth of the value segment. Despite facing competition from players with deep pockets, Snapdeal remains confident in its ability to attract customers with honest pricing and quality control. The company is focused on improving customer experience through the use of AI and technology. Snapdeal is also looking to expand its offerings in southern India and other regional markets. While the company has faced challenges in the past, it has seen a resurgence with its focus on affordable lifestyle products for budget-conscious buyers. Snapdeal is now on the path to profitability and is reinvesting in growth. The CEO expects a normal festive season with increased demand, and the company is optimistic about the future.