Ailana Kamelmacher, the co-founder of InTune and a PR guru, has left a lasting impact on the world of food and drink. Her journey began with Innocent Drinks, where she made a bold pitch to become their head of PR, despite the company already having a PR agency. Her passion and energy won them over, and she became instrumental in making Innocent famous. After six successful years, Ailana ventured out on her own, founding The Story, a PR agency that helped numerous startups and challenger brands thrive. Her storytelling skills and love for food and drink made her a force to be reckoned with, attracting clients like Sipsmith, Tony’s Chocolonely, and Burts Crisps. Ailana’s influence extended to multinational drinks giant Diageo, where she brought scotch whisky to new audiences. In 2020, she co-founded InTune, a CBD drinks brand, inspired by her sister’s use of CBD during her battle with breast cancer. Despite facing challenges, InTune has flourished, gaining new listings with major retailers. Ailana was not only a business powerhouse but also a mentor and coach, known for her positivity and warmth. She believed in work-life balance and ensured her team took regular holidays. Ailana’s legacy lives on through The Story, which continues under new leadership, and InTune, led by her sister Hannah Glasson. Ailana Kamelmacher’s impact on the industry and the lives of those around her will always be remembered.
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