The automotive industry is buzzing with innovations, and it’s not just about electric vehicles and eco-friendly fuels. There’s a whole new conversation happening about safety, connectivity, comfort, and efficiency. It’s not just about what’s under the hood, but also about the digital experiences and insights that will shape the future of driving.
Salesforce has made a big move in this space with its Automotive Cloud, a custom cloud platform designed to revolutionize the automotive industry. This cloud is set to bring about a new era of vehicles driven by software, and it’s expected to make a significant impact on the way we drive.
One of the key features of the Automotive Cloud is the Connected Vehicle Visualization component, which gives automakers real-time visualizations of in-vehicle-connected features and services. This will allow for personalized in-car experiences and timely notifications about new services or upgrades.
Another exciting addition is the Actionable Telematics, which allows automakers to monitor telematics data such as location, speed, fuel level, consumption, and battery health. This data will enable automatic alerts for any unusual activity in the vehicle.
The Automotive Cloud is powered by Salesforce Data Cloud, which unifies real-time data from various sources. It also allows automakers to develop custom AI models using Einstein Studio. This combination of connected car data and AI models will enable predictive analytics, providing real-time data for making informed suggestions to customers.
For fleet owners, the Fleet Management feature provides a holistic view of their fleet, allowing them to develop strategies based on driver behavior and respond to alerts for required maintenance.
The Automotive Cloud also offers features for finance teams, such as Automotive Cloud for Captive Finance, which provides a comprehensive view of a driver’s auto finance portfolio, and Automotive Loan and Lease Console, which automates and personalizes customer updates for better customer service.
The push for innovation in the software-driven automotive market is backed by some compelling statistics. Studies show that by 2030, 95% of all new vehicles sold will be connected cars, marking a 50% increase from 2021. The autonomous vehicle market is projected to generate between $300 and $400 billion in revenue by 2035. These numbers highlight the immense potential in this sector, and cloud providers like Salesforce and AWS are playing a crucial role in enabling this growth.
The future of the automotive industry is shaping up to be the next battleground in the ongoing cloud wars. With the Automotive Cloud and similar innovations, the industry is set to undergo a significant transformation, paving the way for a new era of driving experiences.
Join us in exploring the new ecosystem of partnerships and customer-centric co-creation in the Acceleration Economy’s AI Ecosystem Course on December 14th. Let’s reimagine what’s possible in the automotive industry!
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