Virtual Tech Takes Women’s Football by Storm

Hey, guess what? The upcoming El Clásico is going to be the first time ever that virtual technology will be used in a women’s football match. Supponor, a virtual advertising specialist, made the big announcement, saying that they’re going to activate virtual ads on the LED rows and cam carpets. This is a huge deal for Spanish football because it’s the first time they’re using this kind of technology. And it’s not just a one-time thing – Supponor and FC Barcelona are teaming up to bring more virtual technology to the club. They’re planning to use it in different areas like the centre circles, second row, and the areas behind the goals. Sergi Ricart, the chief marketing and commercial officer at FC Barcelona, said that Supponor has been an important partner for them, and they’re excited to work together on more creative advertising opportunities. Massimo Magrì, the EMEA managing director at Supponor, also expressed pride in their partnership with FC Barcelona and their dedication to innovation. He mentioned that bringing virtual advertising to women’s football is a big step for the commercial development of the women’s game. It’s awesome to see this kind of technology making its way into women’s football, and it’s definitely something to look forward to in the upcoming El Clásico!