When the cold season arrives, it’s time to forget about cozy Danish “hygge” and instead embrace the Norwegian concept of “friluftsliv” — the idea of enjoying the great outdoors regardless of the weather or season. This philosophy, coined by Henrik Ibsen in the 1850s, has gained popularity in Norway and is now making waves around the world.
According to Bente Lier, the secretary general of Norsk Friluftsliv, nine out of 10 Norwegians are interested in friluftsliv, highlighting the appeal of spending time in nature for both physical and spiritual well-being. The trend is not limited to Norway, however, as more children in snowy Finland are attending forest schools to connect with nature and boost their overall well-being.
For those who are eager to explore the frigid outdoors, there are plenty of options available. Activities such as snowshoeing, cold water plunges, and winter picnics are all possible without the need for extensive travel or expensive equipment. In addition, more adventurous individuals can opt for backcountry snowboarding or skiing at ski lift-less resorts, which rely on human power, allowing hikers to trek their way to the top following pre-set skin tracks.
Despite the challenges posed by the pandemic, there has been a renewed interest in outdoor activities, with more people showing enthusiasm for winter sports and adventures. In China, the Ministry of Culture and Tourism has even launched a plan to encourage millions of people to participate in ice and snow sports, signaling a global shift towards embracing the cold season.
One popular winter event that has seen a resurgence in attendance is the Snow Polo World Cup in Saint Moritz, Switzerland. The weekend-long event, which takes place on a frozen lake, attracts over 25,000 spectators and has become a major economic driver for the region, generating millions in revenue.
From a fashion standpoint, there has been a shift towards luxury skiwear, with younger generations opting for high-fashion brands such as Fendi and Armani. The event is not just about sports, but also offers an opportunity for attendees to socialize, dress up, and enjoy the sense of community.
In the wellness space, there has been a trend towards embracing the cold, with many individuals practicing cold plunges and other cold weather activities. According to cold weather specialist Lauren Schramm, spending time outdoors in the winter can help build resilience in both the mind and body, ultimately leading to a more balanced and calm state of being.
Ultimately, the message is clear — there are plenty of exciting options for those seeking adventure in the winter months. Instead of retreating indoors, consider embracing the cold and discovering the joys of friluftsliv, regardless of your age or physical condition. Whether it’s a brisk walk in the woods or an adrenaline-pumping ski trip, there’s something for everyone to enjoy during the winter season. So go ahead, bundle up, and step outside to embrace the magic of winter!
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