Students at Caleb University in Lagos have been urged to consider entrepreneurship as a viable career path in today’s competitive job market. Mr. Yinka Padonu, a Media Practitioner and Creative Director, stressed the importance of developing entrepreneurial skills while pursuing their education during the school’s 3rd Media Clinic.
In his address, Padonu encouraged the Mass Communication students to shift their mindset from being job seekers to becoming job creators. He highlighted the current challenges faced by many Nigerian graduates in finding traditional white-collar jobs and emphasized the need for students to equip themselves with digital and entrepreneurial skills.
Drawing from his own experience as a media entrepreneur, Padonu shared practical insights and real-life case studies to inspire the students. He emphasised the significance of innovation, adaptability, and staying current with industry trends in the ever-evolving media landscape.
Furthermore, he urged the students to leverage their academic knowledge and creativity to start unique media-related businesses that can thrive in the digital age. Padonu also highlighted the untapped potential of using mobile devices for various media-related activities such as video editing, graphics, writing, and social media management to generate income.
The Media Expert’s inspirational words struck a chord with the aspiring media professionals, igniting a newfound passion for entrepreneurship among the students. He also expressed his willingness to share his knowledge of media entrepreneurship with students in other higher institutions if given the opportunity.
The Media Clinic, initiated by the University’s Vice Chancellor Prof. Nosa Owens-Ibie, has proven to be an empowering platform for the next generation of media professionals. Notable faculty members and officials were also present at the event, including Dr. Abimbola Olusesi, Prof. Kehinde Ogunniran, Dr. Adetayo Olorunlana, and Dr. Sunday Ogbonna.
In conclusion, the event served as a valuable opportunity for students to gain insights into the world of media entrepreneurship and equip themselves with the necessary skills to succeed in today’s dynamic media industry. It is clear that embracing entrepreneurship is crucial for students preparing to enter the competitive job market.
In the ever-changing landscape of the media industry, students must be equipped with the right skills and mindset to navigate the challenges and opportunities that lie ahead. As the job market continues to evolve, the ability to think creatively and entrepreneurially will be a valuable asset for young professionals.
In the face of ongoing economic developments and changing job market dynamics, the cultivation of an entrepreneurial spirit will undoubtedly benefit students in the long run. As they continue their academic journey, it is essential for students to consider the valuable advice provided by industry experts like Mr. Yinka Padonu. By embracing entrepreneurship, students can pave the way for a successful and fulfilling career in the media industry.
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