In 2024, Bidfood has announced the forthcoming food and drink trends that are poised to have an impact on the out-of-home market. In order to assist in comprehending these trends, Bidfood has introduced an interactive guide for 2024, designed to aid operators in navigating the evolving market and shifting consumer behaviours. This guide is intended to help them adjust their menus and explore the latest cuisines and flavours that are gaining traction in the industry.
Catherine Hinchcliff, the head of corporate marketing and insight at Bidfood, has expressed enthusiasm for the emergence of new trends and flavours centred around adventure, experimentation, comfort, authenticity, and provenance. These emerging themes will afford chefs the opportunity to be creative and take pleasure in crafting their menus for the year 2024.
Significantly, sustainability remains a driving force for Bidfood, exerting a considerable influence on consumer decision-making. This year, sustainability has been seamlessly incorporated into all the identified trends, as opposed to being a standalone trend. This strategic approach reflects the growing inclination among chefs to integrate sustainability into their daily operations.
This unveiling has resulted from Bidfood’s collaboration with research firm CGA by NIQ, which conducted a tailored survey and exclusive research. In addition, Bidfood partnered with semiotician and futurist, Dr. Rachel Lawes, to gain insights into the evolving food and drink trends over the next two to three years. Furthermore, Bidfood visited and interviewed restaurant operators in London and Manchester, obtaining valuable perspectives on how these trends are being manifested on the high street.
The food and drink trends for 2024 encompass several stimulating themes:
1. Mind, Mood, and Body: Consumers are making dining choices focused on the nutritional properties of food and drink, taking into account their physical and mental health and overall well-being.
2. Flavours Less Travelled: Authentic dishes, drinks, and cuisines are in demand among consumers, catering to their adventurous spirit.
3. Rustic & Rural: The industry is experiencing a surge in authentic, rustic charm, shaping unadorned decor and menus that emphasize farm-to-fork, provenance-led offerings.
4. Let’s Play: Stimulating dishes and drinks that appeal to the senses visually, emotionally, and through intriguing new flavour combinations.
5. British Fusion: The captivating fusion of familiar British flavours and formats with exciting global dishes and cuisines.
This unveiling sets the stage for a noteworthy transformation in the out-of-home market, providing an enticing glimpse into the culinary landscape of 2024.
+ There are no comments
Add yours