Exploring the Food & Drink Industry with Helen Clegg

Helen Clegg, a 26-year-old senior account manager at Flavor Sampling, has graciously shared her insightful journey into the food and drink industry. Despite opting not to pursue higher education, Helen’s decision to immediately immerse herself in the workforce has proven to be highly advantageous. Her organic transition into the food and drink industry was fueled by her aspiration to engage in a dynamic field where each day presents unique challenges. Helen adeptly oversees the orchestration of strategic integrated sampling campaigns from inception to fruition, assuming the role of primary liaison for clients and leading a team to deliver unparalleled service. Helen underscores the significance of remote work and regular meetings to maintain alignment.

Helen’s daily routine is anything but ordinary, encompassing tasks such as devising digital sampling campaigns from her workstation to personally attending events and commuter hubs with a team of brand ambassadors. She accentuates the importance of precision-targeted digital sampling campaigns and finds satisfaction in distributing thousands of samples to eager commuters. Helen’s unorthodox approach to securing her position at Flavor Sampling involved circumventing the traditional application process and directly contacting the managing director. She extols the informal and collaborative nature of the interview process, which she found to be rejuvenating.

When asked about the most rewarding aspect of working in the food and drink industry, Helen jestingly references the complimentary samples, but underscores the opportunity to collaborate with renowned brands and gain insight into their operational dynamics. She acknowledges the industry’s vibrant and knowledgeable ambiance, making it an extremely rewarding environment to work in. Addressing the prevalent misconception about the industry, Helen highlights the diverse array of available roles, inclusive of an entire sector dedicated to product sampling.

In imparting advice to young individuals aspiring to enter the industry, Helen underscores the significance of finding an optimal alignment between personal aspirations and the ethos of the company. She encourages budding professionals to proactively engage with decision-makers and consider alternative avenues of securing employment. Helen’s ultimate career aspiration revolves around furthering the expansion and international reach of Flavor Sampling, thereby contributing to its continued growth and success.