Showcasing Welsh Food and Drink to the World: Swansea Producers Take the Stage

Food and beverage producers from Swansea recently took part in BlasCymru/TasteWales, one of the largest events organized by Food and Drink Wales (Welsh Government), to exhibit their products to potential buyers and leading industry figures on a global scale. The gathering, which had over a hundred Welsh companies in attendance, was held at the International Convention Centre Wales (ICCW) in Newport. This bi-annual event aimed to enhance the international profile of food and drink from Wales and to secure new contracts.

The event was characterized by the introduction of 200 new products, with over 1,000 delicacies being showcased in total. Notable local producers such as Bullion Rum Limited, Cwmfarm Charcuterie Products, Cygnet Distillery, Gower Brewery Co. Ltd, and The Gower Gin Company Ltd, among others, presented their offerings to a discerning audience.

Richard Lewis, National Account Manager at Gower Brewery Co Ltd, expressed his delight, stating, “Attending TasteWales was a fantastic experience for Gower Brewery Co Ltd. It allowed us to present our passionately crafted beers to a discerning audience on a global scale. Meeting with both UK and international buyers was a great opportunity for us to showcase the unique flavors and quality that define our brewery.”

The event was graced by the presence of buyers and representatives from Europe, America, Asia and the Middle East, further establishing Wales’ standing in producing high quality food and drink. Lesley Griffiths, the Welsh Government’s Minister for Rural Affairs and North Wales, praised the event’s success, highlighting the contribution of Welsh producers to the high quality food and drink industry.

BlasCymru/TasteWales provided a platform for new and innovative products to be introduced, with scores of business meetings held to negotiate potential contracts both domestically and internationally. This event has undoubtedly placed Welsh food and drink in the global spotlight, paving the way for promising partnerships and collaborations. The industry is now looking forward to reaping the rewards of these new business ventures and expanding their reach even further.

In conclusion, the recent participation of Swansea producers in BlasCymru/TasteWales has not only brought recognition to the local food and drink industry, but has also fostered new opportunities for growth and expansion. The global stage is now set for Welsh delights to take centre stage and make their mark in the international market. With the success of this event, it is clear that Wales has firmly established itself as a key player in the global food and drink industry.