Eurocash, a prominent retail corporation in Poland, is undergoing a substantial reorganization within its technology businesses and IT division. This significant shift, led by Szymon Mitoraj, who recently assumed leadership in October, is aimed at aligning Eurocash’s digital strategy with its 2023-2025 vision.
As a pivotal member of the digitalization management board, Mitoraj will drive the progression of eurocash.pl, the Innovative Commerce Platform, and the Frisco division, among others. The merging of these technology businesses under a single leader is anticipated to streamline operations, reduce duplication, and foster a more cohesive approach to technological resources within the organization.
Mitoraj has highlighted the company’s emphasis on harnessing the potential of digital solutions and consistent data to make well-informed business decisions. Through the integration of IT, digital domains, and data management, Eurocash aims to enhance processes across the entire structure in a seldom-seen yet pragmatic manner that promises prompt results.
Frisco, a noteworthy business under the Eurocash umbrella, will also undergo a change in leadership, with Pawel Szerling assuming the helm following the resignation of CEO Jacka Palca. Szerling, previously associated with the e-commerce company Shopee and a former member of McKinsey’s consulting team, is tasked with steering Frisco towards its ambitious growth trajectory.
Paweł Surówka, the chairman of the Eurocash group management board, has expressed gratitude for Jacka Palca’s significant contributions to the development and expansion of Frisco over the years. He has also extended well wishes to Paweł Szerling, Tomasz Kubiak, and Grzegorz Bielecki as they undertake their new roles in driving the company’s growth agenda as part of its management board.
Eurocash’s strategic realignment is indicative of its commitment to staying at the forefront in the swiftly evolving digital landscape. As the company prepares to navigate new frontiers in retail technology, the industry will undoubtedly be closely observing their progress.
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