Prepare to stock up on Christmas essentials as Asda has been declared the top choice for budget-friendly premium Christmas food and drink. According to The Grocer, this well-regarded supermarket has secured the leading position for offering the most affordable prices among major competitors in the market.
The Grocer’s comprehensive festive price comparison survey meticulously tracked the cost of 33 premium Christmas products, ranging from succulent turkeys and accompanying sides, to popular items such as pigs in blankets and mince pies. Asda emerged as the clear winner with a total festive basket cost of £154.41, a substantial £19.48 less expensive compared to the average basket price of other prominent supermarkets, namely Tesco, Sainsbury’s, Morrisons, and Waitrose.
Additionally, Asda boasted the lowest price for 19 out of the 33 festive products featured in the survey. This includes essential festive items such as smoked salmon slices, mince pies, pigs in blankets, Christmas cake, Baileys, and Lanson champagne. It is evident that Asda is the preferred destination for consumers seeking to economize while indulging in high-quality festive delicacies.
Kris Comerford, Asda’s Chief Commercial Officer, expressed great satisfaction with the news, stating, “Throughout the year we have been focused on enhancing the quality of our products while maintaining competitive prices for our customers. This is particularly important during the Christmas season when family budgets are under additional strain, and we are confident that our customers will be able to enjoy the finest quality festive food and drink without overspending when they shop at Asda.”
Moreover, Asda has introduced 275 new festive product lines this year, many of which have received accolades in the prestigious Good Housekeeping and BBC Good Food taste tests. These include the Extra Special Norfolk Bronze turkey crown with pork, sage & caramelised onion, and the Extra Special Jewelled Topped Christmas Pudding – epitomizing the ultimate festive dining experience.
For those frugal shoppers interested in the specifics, here is the breakdown of The Grocer’s G33 premium festive basket:
– Asda: £154.41
– Morrisons: £157.02
– Sainsbury’s: £171.32
– Tesco: £175.09
– Waitrose: £211.49
– Average: £173.89
With the holiday season fast approaching, patrons can rest assured that Asda offers budget-friendly yet premium Christmas food and drinks that are sure to impress guests without straining their wallets. It is an advantageous choice that guarantees a joyous and economically sound Christmas celebration. Here’s to a merry and cost-effective Christmas!
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