Bringing the Good Stuff: College Student’s Granola Bar Business

2 min read

Harrison Nastasi, a student at Rowan University in New Jersey, has undertaken the commendable task of increasing the availability of superfoods through his granola bar business.

The granola bars, known as Bobica Bars, are specifically formulated to contain high levels of antioxidants and are largely free from allergens. Nastasi and his co-founder Justin Ianelli have made it their goal to offer a healthy snack option for individuals with dietary restrictions.

Nastasi expressed, “This is of great significance to me as I derive immense pleasure from witnessing the satisfaction of individuals partaking in our product, all the while reaping the health benefits of superfoods.”

Nastasi’s determination and drive are instilled in him by his elder brother, who is also an entrepreneur. Nastasi remarked, “My brother serves as my greatest source of inspiration. I am motivated by my aspiration to be a positive role model…I am immensely proud of his endeavors at such a young age,” remarked Nicholas Nastasi, a Graduate Assistant at Rowan University.

Their tireless efforts bore fruit when they recently secured first place at the College Entrepreneurs’ Organization Global Conference and Pitch Competition, a well-deserved acknowledgement of their forward-thinking business.

For those wishing to sample Bobica Bars, further details can be found on their website.

The endeavours of Harrison Nastasi and Justin Ianelli to enhance the accessibility of superfoods through their granola bar business are truly commendable. Their commitment to offering nutritious snack options for individuals with dietary restrictions not only demonstrates their entrepreneurial spirit but also represents a positive contribution to society. It is heartening to witness young entrepreneurs like themselves effecting positive change, and we eagerly anticipate the continued success of Bobica Bars.

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