Al-Futtaim Automotive’s Pioneering Role in Making Electric Vehicles Accessible to All in the UAE

3 min read

The urgent global call for sustainable transportation has become increasingly pressing. As the host of COP28, the UAE is seizing the opportunity to take a leading role in this pivotal movement. With a specific focus on establishing a sustainable green mobility infrastructure, the country’s leadership is actively pursuing this goal. Al-Futtaim Automotive, as the largest automotive distributor group in the UAE, has been at the forefront of this shift towards sustainability. The company has forged strategic partnerships with leading green-mobility providers to propel the transition towards cleaner, greener transportation options.

In 2008, Al-Futtaim Automotive took a momentous step by introducing hybrid electric vehicles in collaboration with Toyota, laying the foundation for a future of sustainable mobility. This early commitment to green transportation marked a pivotal moment in the UAE’s journey towards a more sustainable future.

Al-Futtaim Group, the parent company of Al-Futtaim Automotive, has been designated as the Strategic E-Mobility Partner at COP28, underscoring the group’s steadfast commitment to sustainability across various economic sectors in the UAE.

In recent years, Al-Futtaim Automotive has intensified its efforts to advance green mobility, including the establishment of a new company, the Al-Futtaim Electric Mobility Company, dedicated to driving sustainable mobility solutions.

A key focus of Al-Futtaim Automotive’s green mobility strategy is to enhance the accessibility of electric vehicles to a broader audience. Through carefully curated partnerships, the company ensures that the diverse needs of EV customers are met in terms of pricing and product capabilities. Furthermore, Al-Futtaim Automotive offers a comprehensive automotive value chain, including financial services, to facilitate flexible and affordable ownership options for electric vehicles.

The company has also played an instrumental role in creating a comprehensive EV ecosystem by collaborating with renowned electric and hybrid brands such as Polestar, BYD, Volvo Cars, River electric two-wheeler, Volvo Group, Toyota, and Lexus. In addition to its diverse product offerings, Al-Futtaim Automotive has developed its own brand of charging stations, Charge2Moov, to provide end-to-end solutions for EV customers.

In a bid to spearhead the UAE’s green transformation, Al-Futtaim Automotive has pledged to deliver 50% new energy vehicles (NEVs) and install 10% of the charging stations in the UAE by 2030. This ambitious commitment highlights the company’s dedication to propelling the transition towards a zero-emission future in the UAE.

Al-Futtaim Automotive’s steadfast dedication to enhancing the accessibility of electric vehicles and its comprehensive green mobility initiatives make a substantial contribution to the UAE’s sustainable transportation agenda. As the country continues to lead the way towards a greener future, the pioneering efforts of Al-Futtaim Automotive are poised to play a pivotal role in the transition towards sustainable and eco-friendly transportation options.

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