Elevate Customer Experience with Embedded Finance: Airwallex at Money20/20

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The recent Money20/20 USA event in Las Vegas convened prominent figures from the financial services industry to exchange insights and visions for the future of fintech. Among them was Ravi Adusumilli, the Senior Vice President of Partnerships for Airwallex, who addressed the significance of embedded finance in enhancing customer experience.

Adusumilli underscored that embedded finance transcends being a mere buzzword; it is about establishing meaningful connections with customers. He articulated, “Rather than viewing embedded finance as a cost centre, it should be recognized as a business opportunity to deliver exceptional customer experience.” He underscored the familiarity of consumers with embedded finance, particularly in Europe, through applications such as ride-sharing and grocery apps.

With its substantial investment in licenses and infrastructure, Airwallex is dedicated to integrating embedded finance into businesses, transforming it from a conceptual idea into a viable business opportunity. Adusumilli’s comprehensive insights are accessible in the complete interview on the provided video link.

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The business landscape is rapidly evolving, and embedded finance is one key aspect that can significantly impact customer experience. As we approach 2024, it will be fascinating to see how the integration of embedded finance continues to reshape the fintech industry.

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