Pure Storage, a leading data storage company, has recently released some insightful predictions for the technology landscape in Australia & New Zealand for 2024. These forecasts are based on a comprehensive study commissioned by the company titled “Drivers of Change: Meeting the Energy and Data Challenges of AI Adoption.” The study sheds light on the importance of re-evaluating data infrastructure to fully realize the benefits of AI and effectively manage energy costs. Let’s delve into what the future holds for the tech industry in this part of the world.
AI and Cloud Computing
One of the significant expectations for 2024 is a significant upheaval in the realm of cloud computing. Pure Storage anticipates the emergence of a new wave of specialized cloud providers focusing on AI-specific services, such as Graphics Processing Unit (GPU) Cloud. This shift is poised to disrupt the established dominance of IaaS hyperscalers. Additionally, the company foresees an increase in M&A activities as existing IaaS hyperscalers seek to acquire AI Cloud capabilities.
The Rise of Sovereign Cloud
In response to tightening regulations regarding data usage and storage, particularly in industries like financial services, there is a growing demand for sovereign cloud services. This trend is expected to gain traction in 2024, with more organizations opting to store their data within their own jurisdictions for better data control. Countries leading this charge in the Asia Pacific region include Australia, New Zealand, Japan, and Indonesia.
IT’s Role in Environmental Sustainability
As environmental sustainability becomes a more pressing issue, IT departments will be called upon to play a larger role in fulfilling corporate sustainability goals. There will be a greater emphasis on collaboration between the Chief Technology Officer, Chief Digital Officer, and the Head of Sustainability to ensure that IT’s contribution to sustainability objectives is expanded. Standardizing software is identified as a key area where IT can make an immediate impact in improving energy efficiency.
The Talent Crunch in AI and Emerging Technologies
With the surge in AI adoption, a talent crunch is expected, leading to increased demand for skills in areas like Generative AI, cloud computing, Kubernetes, data architecture, and cybersecurity. The scarcity of talent is anticipated to be a significant obstacle to the widespread adoption of AI. This shortage of skills will extend even to traditionally less technology-driven industries such as agriculture, forestry, and fishing as they shift towards data analytics.
Evolving Partner Programmes and Channel Strategy
Furthermore, in 2024, partner programmes will place greater emphasis on diverse incentive structures, partner autonomy, and skills development to cater to shifting customer requirements. There will be a pivot towards consultative sales, with resellers offering expert guidance to meet evolving customer needs. In addition, organizations will invest in incentive programmes and self-service tools to empower their partners and streamline the quote generation process.
Executive Insights
According to Amy Rushall, Area Vice President for Australia & New Zealand at Pure Storage, the region is gearing up for significant changes driven by financial flexibility, data centre modernization, and environmental sustainability priorities, with AI adoption serving as a major catalyst. She believes that Pure Storage is well-equipped to assist organizations in navigating through these challenges and maximizing outcomes.
About Pure Storage
Pure Storage is committed to simplifying data storage and delivering a cloud experience that enables organizations to leverage their data effectively while reducing infrastructure complexity and costs. The company’s focus on environmental sustainability aims to reduce data centre emissions worldwide. With a strong emphasis on customer satisfaction, Pure Storage is dedicated to providing innovative and effective storage solutions.
As technology continues to evolve, the predictions for 2024 by Pure Storage offer valuable insights into the anticipated shifts and trends within the tech industry, particularly in Australia & New Zealand. With a focus on AI adoption, environmental sustainability, and evolving partner programmes, organizations in this region are poised for transformative changes in how they approach technology.
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