Renowned fashion designer and entrepreneur Tommy Hilfiger is poised to enter the gaming industry with the launch of a sophisticated fashion game titled FashionVerse. In collaboration with the major global game publisher Tilting Point, the game is anticipated to be a groundbreaking addition to interactive mobile gaming, accessible to both iOS and Android users, as well as Netflix members.
FashionVerse, developed by Brandible, utilizes the latest AI technology to create lifelike 3D avatars, settings, and props, offering a distinctive fusion of fashion and gaming. Players will have the opportunity to participate in design challenges, such as creating fashion sets and mood boards, and will also be able to share their creations, vote on other designs, and unlock new clothing styles.
A prominent feature of the game is its dedication to diversity and inclusion, with models of various sizes, ethnicities, and abilities prominently showcased. Tommy Hilfiger himself has conveyed his enthusiasm for democratizing fashion through an immersive, community-based game that leverages cutting-edge technology to deliver a stunning virtual experience for players.
While FashionVerse is not directly associated with the Tommy Hilfiger fashion company, the involvement of Tommy Hilfiger Ventures, Hilfiger’s private investment vehicle, presents an enticing opportunity for other fashion and beauty labels to participate in the game.
Beyond showcasing fashion, the game will also incorporate beauty, catering to the growing interest in beauty-related content within the gaming world. The involvement of Tommy Hilfiger in this venture adds significant value, given the immediate recognition and influence associated with his name, which could be instrumental in securing partnerships with major brands and entertainment organizations.
FashionVerse will feature ongoing virtual Pop-Ups, allowing players to engage with leading fashion, entertainment, art, and beauty brands through uniquely styled models and set designs. These virtual events will present challenges based on participating brands’ campaigns, as well as special rewards for completing the branded challenges. Additionally, digital exclusives from celebrated artists and musicians will be integrated into the game, bridging the realms of fashion, music, and popular culture.
Kevin Segalla, CEO of Tilting Point, has expressed enthusiasm for the game, emphasizing the significant opportunity presented by FashionVerse to cater to the underserved audience of fashion enthusiasts within the gaming space. With its innovative approach and potential for widespread appeal, FashionVerse represents a significant milestone in the convergence of fashion and gaming.
The collaboration between Tommy Hilfiger Ventures, Tilting Point, and Brandible signifies a bold leap into the future of gaming, with FashionVerse positioned to capture the imagination of fashion and gaming enthusiasts alike. As the fashion gaming landscape continues to evolve, FashionVerse promises to revolutionize the gaming experience with its immersive, inclusive, and technologically advanced approach.
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