Phil Gaut, the Senior Director and Head of Division – Display, Brand and Memory at Samsung Electronics Australia, offers valuable insight into Samsung’s Pro Display offerings and its collaborative efforts with channel partners.
In the realm of business environments, the Pro Display division at Samsung has garnered attention with its leading LED and Digital Display solutions. The newly introduced 55” OHA-S Outdoor Display is specifically designed to thrive in various outdoor conditions, with enhanced brightness and performance that ensure clear content even in challenging lighting. Additionally, the division remains at the forefront of innovation with products such as the IWB ‘The Wall’ and IAB ‘The Wall’ LED Displays, offering seamless canvases for vibrant visual expressions.
Samsung’s approach to strengthening its IT channel is comprehensive, with a significant investment in display technology. The company has taken a proactive step by establishing a new B2B Showroom, providing resellers and customers with the opportunity to fully immerse themselves in the latest product innovations and services. Furthermore, approximately 50% of its pro-display business is driven by a team dedicated to generating business leads for resellers, fostering strong and enduring partnerships. Samsung’s Vertical Market focus, bolstered by a dedicated End User Sales team, further reinforces the support for channel partners.
The Pro Display division at Samsung has forged numerous partnerships, including collaborations with industry leaders such as Cisco and Logitech. These collaborations have led to the advancement of remote and hybrid work models through the combined technological expertise of the companies. A notable instance of this collaboration is Samsung’s provision of LED display solutions to the Ken Rosewall arena, significantly enhancing the fan experience with durable, vibrant displays suitable for various lighting conditions.
Phil Gaut highlights Samsung’s Pro Display’s unique positioning, underscoring its adaptability to diverse environments, technological excellence, and immersive experiences. Samsung’s emphasis on innovation is evident in its diverse array of vivid and seamlessly integrated display solutions, distinguished by their sleek, modern design. This strategic approach solidifies Samsung’s position as a leader in the professional display market.
The Samsung OH55A-S Outdoor Display exemplifies the company’s commitment to innovation. Engineered for optimal outdoor performance, it features high visibility, protection against physical impacts and weather conditions, and advanced technology such as the MagicINFO Player S7. The device offers a range of connectivity options and complies with various standards, showcasing Samsung’s dedication to delivering high-quality, versatile display solutions for businesses.
Under the guidance of Phil Gaut, Samsung Electronics Australia is poised to continue its trajectory of innovation and excellence in the professional display sector. Through strategic partnerships, a commitment to sustainability, and a focus on cutting-edge technology, Samsung is well-positioned to meet the evolving demands of the professional display market and maintain its status as a market leader.
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