The year 2024 is expected to bring about significant changes in the landscape of identity management and security, with a strong emphasis on authenticated content, improved technology, and the adoption of secretless access. As technology continues to advance, the need for protecting digital identities, verifying content and devices, and safeguarding against cyber threats becomes increasingly crucial, especially with the approaching significant elections in the US and UK.
In the field of identity management and security, experts have weighed in on the future for 2024, offering valuable insights and predictions. Amit Sinha, CEO of DigiCert, believes that verified identities will play a pivotal role in authenticating content, particularly in the context of the upcoming United States election season. He emphasizes the importance of establishing digital identity once, without the need for additional proof checks each time it is applied. This, he believes, will form the foundation of trust in the source and authenticity of content.
Andrew Bud, founder and CEO of iProov, anticipates that authenticated authorship of images and written content will become a legally required tool in 2024. With the prevalence of AI-generated deepfake videos intended to manipulate and persuade voters, Bud emphasizes the need for technology companies to provide solutions for verifying the authenticity of images, such as watermarking and signing them to ensure their genuineness.
In line with these predictions, John Baird, co-Founder and CEO of Vouched, foresees advancements in technology that will reshape the landscape of Identity Verification (IDV) and cybersecurity. He anticipates the integration of cutting-edge authentication and AI-powered anomaly detection methods, minimizing fraud risks and setting new standards for security and trust across industries.
Moreover, Mark Brady, VP emerging product at AU10TIX, highlights the need for greater interoperability among different forms of digital identities, as well as the acceptance of regional and professional standards on a universal level. This strategic focus on interoperability will be essential for efficient and secure identity management in the future.
Looking ahead, Andre Durand, co-founder and CEO of Ping Identity, emphasizes the increasingly central role of identity in ensuring authenticity and security in an evolving, distributed world. He highlights the necessity for companies to strengthen their identity infrastructure in the face of mounting threats, with a focus on verifying more and trusting less.
The experts also predict a surge in identity-related cyberattacks, as Murali Palanisamy, chief solutions officer at AppViewX, highlights the increasing vulnerability of mismanaged and misconfigured machine identities. As the enterprise perimeter blurs, Palanisamy stresses the critical need to manage trusted identities meticulously to prevent exploitable vulnerabilities and potential cyber threats.
Furthermore, Yaron Kassner, co-founder and CTO of Silverfort, anticipates a significant shift in how organisations approach identity management. Kassner asserts the necessity of securing identity blind spots and the identity infrastructure beyond Multi-Factor Authentication (MFA) to address the evolving cybersecurity landscape effectively.
Patrick Joyce, global resident CISO at Proofpoint, emphasizes the prevalence of social engineering attacks and phishing campaigns in compromising valuable customer information. He underscores the need for organisations to shift their focus towards securing stored credentials, access keys, session cookies, and addressing misconfigurations to mitigate identity-based breaches.
Lastly, Ev Kontsevoy, CEO and co-founder at Teleport, highlights the growing frequency and cost of breaches due to human error, stressing the imperative of adopting secretless access to secure sensitive access points vulnerable to threats. With attackers actively seeking various secrets embedded within an organization’s infrastructure, Kontsevoy envisions the widespread adoption of secretless access in 2024 as a means to significantly impede the operations of threat actors.
As we look towards 2024, the future of identity management and security appears to be reshaping in response to evolving technological advancements and the increasingly complex cyber threat landscape. Facing the challenges and opportunities ahead, organizations and technology providers will need to adapt to these predictions to fortify digital identities, authenticate content, and secure access points in the years to come.
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