Ryan den Rooijen, the Chief Operating Officer of Appsbroker CTS, offers his valuable insights into the future of manufacturing, with a specific focus on the impact of AI and cybersecurity on the industry.
With extensive experience at Google, Dyson, and in luxury retail, den Rooijen now leads Appsbroker CTS. His responsibilities include understanding customers’ strategic challenges, ensuring capabilities to address them, and fostering an environment where top talent can thrive. It is worth noting that customers are particularly interested in generative artificial intelligence (GenAI) and cybersecurity, which are crucial areas of investment.
Den Rooijen’s career journey has been diverse, from being a web application developer to holding insights & analytics roles at Google and client-side at Dyson. His current role at Appsbroker CTS focuses on helping organizations harness the potential of digital technologies through impactful operational change.
As the largest Google-only digital consultancy in EMEA, Appsbroker CTS offers vital operational solutions in GenAI, cybersecurity, and marketing technology. Den Rooijen emphasizes the importance of using technology to achieve exceptional outcomes, rather than for the sake of technology itself. Manufacturing, in particular, stands to benefit from automated processes and valuable data insights.
Looking ahead, den Rooijen anticipates that organizations will need to ramp up their cybersecurity investments due to the ever-evolving threat landscape. Additionally, the fast-paced development of generative AI calls for proactive measures to avoid lagging behind competitors. He stresses the need for COOs and CEOs to embrace these technologies to reshape core operations, as transformation opportunities are abundant.
Regarding manufacturing, den Rooijen raises thought-provoking questions about the connectivity of product line assets to the cloud, and the decision between waiting for the next generation of equipment with cloud-native capabilities or retrofitting existing assets. He acknowledges the pivotal role of machine data in production diagnostics for the industry.
A recent survey conducted by Appsbroker CTS found that understanding the impact of generative AI is a top priority for IT leaders in manufacturing companies. However, many admit to lacking the internal skills and knowledge to implement AI, necessitating a balanced approach to optimism regarding AI’s potential impact.
For further insights into manufacturing, readers are encouraged to explore the latest edition of Manufacturing Magazine and stay updated by following on LinkedIn & Twitter.
BizClik, a global provider of B2B digital media platforms, offers content creation, advertising & sponsorship solutions, webinars & events. With a focus on executive communities and various industries such as manufacturing, mining, energy, and healthcare, BizClik has established a global presence in London, Dubai & New York.
In conclusion, den Rooijen’s expertise offers valuable perspectives on the challenges and opportunities in manufacturing, particularly in navigating AI and cybersecurity. Engaging in discussions like these contributes to the industry’s continuous evolution and adaptation to technological advancements.
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