In an official announcement released on Tuesday, Samsung Electronics, the South Korean technology giant, articulated its strategic priorities for the coming year, with a strong emphasis on bolstering the company’s competitiveness through technological superiority and adaptability to future shifts.
Co-CEO and Vice Chairman Han Jong-hee and co-CEO and President Kyung Kye-hyun concisely delineated the strategic focus on core values, including the pursuit of “super-gap technologies” to maintain a competitive advantage, as per a report by the Yonhap news agency.
The leaders underscored the paramount importance of prioritising the reinforcement of fundamental competitiveness, particularly through the development and application of super-gap technologies that have guided Samsung Electronics in the past.
Furthermore, they called for the company’s chipmaking division, which has been a vanguard in semiconductor technology for the last five decades, to further fortify its position by enhancing and broadening the technological disparity with its competitors.
The strategic message also underscored a customer-centric strategy for Samsung’s mobile, home appliances, and software division, with a renewed focus on performance and quality to cater to the evolving needs of consumers.
Additionally, the co-CEOs underscored the necessity for proactive measures to confront future technological changes, such as artificial intelligence (AI), eco-friendly practices, and lifestyle innovation. They advocated for a fundamental shift in mindset and the application of generative AI to work processes to remain ahead in the rapidly evolving tech industry.
In the past year, Samsung Electronics has encountered challenges, with a 17.5 per cent decline in sales and a substantial drop in operating profit, primarily due to waning semiconductor demand. Nonetheless, as the world’s largest memory chip maker and smartphone provider, the company is anticipated to release its fourth-quarter earnings report later this month.
Overall, the company’s pledge to uphold its technological superiority and adapt to future changes epitomizes its commitment to innovation and leading the highly competitive tech industry. With a focus on core values and the pursuit of state-of-the-art technologies, Samsung Electronics aspires to cement its position as a global leader in the upcoming year and beyond.
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