Integrated Systems Europe (ISE) 2024 is poised to become the largest show floor ever, spanning across eight halls of the Fira de Barcelona Gran Via, scheduled from January 30th to February 2nd. Mike Blackman, the managing director of ISE, engages in a discussion with AV Technology’s content director, Cindy Davis, elucidating the reasons why AV/IT technology managers should contemplate attending ISE 2024 in Barcelona.
Blackman underscores the surge in end-user participation at ISE in recent years, underscoring the show’s resonance with the channel as well. The augmentation in end-user attendance is propelled by professionals ensconced in diverse vertical sectors such as hospitality, retail, IT, education, and healthcare. This surge has prompted ISE to orchestrate Technology Zones across the Fira de Barcelona, tailoring to the specific requirements of attendees and facilitating seamless navigation towards their desired sector.
When questioned about the rivalry with North America’s prominent AV industry trade show, InfoComm, Blackman emphasises the synergistic nature of the two events instead of viewing them as competitors. He accentuates the diverse array of exhibitors and attendees at ISE 2024, alongside the unique networking milieu it offers to global professionals. Furthermore, the allure of Barcelona as a host city, blending modernity with history, enhances the appeal of attending the event.
Responding to inquiries about events or training tailored for end users, Blackman underscores ISE 2024’s expansive conference and session programme, catering to both end users and the AV channel. The programme encompasses the Smart Building Conference, Education Technology Summit, and Smart Home Technology Conference, featuring immersive demonstrations, astute speakers, and engrossing panel discussions.
Ultimately, when probed about the key takeaways for end-users attending ISE 2024, Blackman underscores the valuable insights, inspiration, and practical knowledge they can glean from the event. He assures that attendees will forge meaningful connections within the industry and gain deeper insights into market trends, investment opportunities, and potential challenges.
In essence, the ISE 2024 event holds the promise of becoming the premier destination for AV/IT tech managers, providing an avenue for networking, learning, and procuring profound insights into the evolving AV technology landscape on a global scale.
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