The Grand Reveal: Birds Bakery Showcases New Look at Ashby Opening

Birds Bakery, a cherished institution in Ashby, has delighted its customers with a fresh, new look. The bakery, a fixture on Market Street for over 50 years, recently celebrated its 105th anniversary with a grand opening event on January 18, revealing its revitalised appearance to the public.

The family-owned bakery, renowned for its commitment to baking fresh goods daily, has moved to 31 Market Street, just a short distance from its previous location in Ashby. As part of the redesign, the bakery has replaced its iconic burgundy colour scheme with a new palette, featuring a vibrant spring green that embodies its dedication to freshness and high-quality baked goods.

The renovated store now offers a more spacious layout for customers to enjoy their favourite treats, including pork pies, fresh cobs, and Belgian chocolate delights. An additional seating area has been added, providing customers with a comfortable space to indulge in their Birds Bakery favourites. The interior of the bakery exudes a modern yet inviting atmosphere, with new wainscoting panels, warm wood accents, and soft seating textures.

Jamie Bird, the strategy director of Birds Bakery, expressed his excitement for the new chapter, noting that the updated look reflects both the bakery’s rich history and its future aspirations. He emphasised that the rebrand is not only a visual transformation, but also a testament to the bakery’s commitment to tradition and innovation, rooted in its core values of quality, community, and freshness.

Customers have responded positively to the new look, with many praising the bakery’s modern approach and high-quality products. Beverly, a local customer, commended the new store, stating that it is the perfect spot for enjoying a toasted tea cake. Jackie, another customer, praised the contemporary changes, particularly highlighting the new packaging as a refreshing update.

The rebrand will be gradually rolled out to all 61 Birds Bakery locations, with new packaging and design elements being introduced in the coming months. The team at Birds Bakery invites the community to join them in embracing this exciting new chapter.

This is a significant moment for the bakery, and the team looks forward to continuing to provide the same exceptional Birds Bakery experience while fostering a sense of community with their patrons across the Midlands. For more local news stories, readers can subscribe to the newsletter on the bakery’s website.