Cox Automotive is preparing for a significant presence at the forthcoming NADA Show 2024, the annual auto dealer convention scheduled from February 1 to 4 in Las Vegas. As the largest exhibitor at the event, Cox Automotive will prominently display their industry-leading ecosystem of solutions covering key areas such as marketing, sales, service, operations, and inventory.
Spanning nearly 29,000 square feet, the Cox Automotive Village will serve as the venue for 10 booths, a stage, and over 200 demonstration stations. This extensive setup will provide an ideal platform for Cox Automotive to showcase their efforts in revolutionizing the automotive industry, encompassing the way vehicles are bought, sold, owned, and used.
Steve Rowley, President of Cox Automotive, has expressed enthusiasm about the opportunity to showcase the company’s comprehensive and connected ecosystem at the NADA Show 2024. The event arrives at a crucial juncture for the auto industry, as evidenced by the latest Cox Automotive Dealer Sentiment Index, highlighting dealer concerns about future challenges such as tighter margins, new technology, and the shift towards a more electrified future.
Throughout the convention, Cox Automotive will present a selection of their flagship solutions designed to assist dealers in achieving their objectives. These include a groundbreaking AI-powered platform for seamless online and in-store transactions, new capabilities for automating financing and contracting processes, and an innovative inventory acquisition tool.
In addition to their product showcase, Cox Automotive will deliver insights and trends through 14 speaking sessions led by industry experts and leaders. These sessions will cover a wide array of topics such as economic overviews, consumer shopping behaviors, and the role of data and technology in shaping the future of automotive.
The company will also recognize outstanding leaders in the industry through the Barbara Cox Woman of the Year Award, which honors exceptional female leaders in the automotive sector, and the Cox Automotive Leader in Sustainability Award, which acknowledges dealership sustainability initiatives.
During the convention, Cox Automotive also shared positive findings from their 2023 Car Buyer Journey Study, which revealed an overall improvement in consumer satisfaction with the car buying process in the US. The study showed notably higher satisfaction levels among used-vehicle buyers, indicating an upward trend in the industry.
As the world’s largest automotive services and technology provider, Cox Automotive continues to play a pivotal role in shaping the future of the automotive industry. With an extensive range of solutions and a commitment to innovation, the company aims to empower dealers and stakeholders in navigating the dynamic landscape of the auto market.
For more details about Cox Automotive at the NADA Show 2024, interested parties are encouraged to visit the NADA Hub or get in touch with the Cox Automotive Corporate Communications team.
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