Polar Krush Group, a distinguished supplier of premium iced beverages, has partnered with Unilever to unveil a newly redesigned Calippo slush machine tailored for independent retailers. This state-of-the-art machine, measuring 1.96 meters in height, 56cm in width, and 87cm in depth, boasts the potential to deliver remarkable profit margins exceeding 75%.
In an exclusive interview with Better Retailing, Simon Hewitson, the esteemed CEO of Polar Krush, disclosed the company’s unwavering commitment to broadening distribution through an enticing introductory offer for a limited duration. This offer encompasses a monthly lease of £199, complimentary stock amounting to 3,455 free beverages valued at £10,190, full servicing for a period of five years, free PoS and marketing materials, as well as complimentary delivery and installation.
Hewitson underscored that this cutting-edge machine is meticulously designed to cater to carbonated beverages, guaranteeing a top-tier product in comparison to conventional slush drinks. Furthermore, he underscored the escalating demand for such products in convenience stores, positioning them as a unique selling proposition that is arduous to replicate in a domestic setting.
The Calippo slush machine, which dispenses two flavours, is accessible in five captivating options: Strawberry, Magic Blue, Orange, Cola, and Lime. Remarkably, all flavours are vegan and devoid of sugar, allergens, and gluten. Hewitson divulged that the current preferred choices include Magic Blue, Orange, and Strawberry, with potential future plans to expand the flavour range.
In facilitating retailers, Polar Krush bestows continuous maintenance services seven days a week as part of their collaborative agreement. However, it is imperative for stores to possess a high electrical throughput and have access to a water source to furnish the machine’s necessities.
Retail packs for the Calippo slush machine comprise of branded medium-sized and large cups, lids, spoon straws, and the liquid concentrate. The recommended retail price for a medium cup is £2.95, while a large cup is priced at £3.50.
In conclusion, the introduction of the Calippo slush machine proffers independent retailers an exhilarating opportunity to leverage a profitable and distinctive product in the convenience store realm. Endowed with lofty profit margins and unique selling propositions, this groundbreaking machine harbours the potential to become an indispensable asset for retailers aspiring to forge a compelling proposition for their patrons. Therefore, if you are a proprietor seeking to entice the masses with an exceptional offering, the Calippo slush machine may very well be the solution.
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