Fridge Raiders is pleased to announce the launch of their latest product line, Poppers, set to revolutionise the snack industry. These high-protein chicken bites will be available nationwide in a delectable Cheesy Nacho flavour beginning in April, priced at £1.30. However, for those eager to indulge sooner, an exclusive launch in Tesco meal deals will precede the nationwide release this month.
The decision to introduce Poppers stems from Fridge Raiders’ recognition of the growing demand for snacks that offer both exceptional taste and a healthy protein content. As more individuals seek convenient food options to accommodate their on-the-go lifestyles, Poppers aims to provide a delectable and fulfilling solution to this escalating need.
As the launch of Poppers takes precedence, parent company Pilgrim’s Food Masters has outlined ambitious marketing plans for the brand in the upcoming year. Through various platforms such as TV advertisements and on-pack promotions, Fridge Raiders is committed to ensuring widespread awareness of its exciting new offering. This strategic approach seeks to capitalise on the momentum in the food-to-go category and position Poppers as a preferred choice for consumers nationwide.
The burgeoning success of Poppers is not fleeting – Fridge Raiders has experienced consistent sales growth, boasting a remarkable 10% annual increase in retail sales value. This substantial growth has propelled the brand’s value to an impressive £112 million, marking a doubling in value since 2019. Evidently, Fridge Raiders is making significant strides in the snack industry and shows no signs of decelerating any time soon.
With much anticipation surrounding the launch of Poppers, it is evident that the product has piqued the interest of consumers. Whether it’s the irresistible taste, the high-protein content, or simply the convenience of having a delectable snack readily available, there is something for everyone to anticipate. Keep an eye out for the release of Poppers and prepare to elevate your snack experience to a new level.
The future appears promising for Fridge Raiders and its latest offering, Poppers. With its innovative approach in meeting the needs of modern consumers and its unwavering commitment to quality, Poppers is poised to leave a lasting impression on the food industry. Join the Poppers craze and be among the first to experience this game-changing snack. Get ready for a flavourful adventure that’s certain to leave you craving for more.
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