Etsy, the esteemed online marketplace, has introduced a new feature known as “Gift Mode”, which integrates AI technology to deliver personalized gift suggestions to its customers. This service combines human curation and machine learning to produce recommendations based on the recipient’s interests and the specific occasion for gifting. With a wide range of gift-recipient personas, such as The Cheese Lover and The Dog Lover, “Gift Mode” strives to provide a distinctive and interactive shopping experience on the platform.
Josh Silverman, the CEO of Etsy, has articulated the objective of “Gift Mode” to underscore the personal aspect of gifting and offer a human-centered commerce experience. The company has displayed its confidence in the impact of this new initiative and intends to promote it through TV advertisements during the NFL playoffs and Super Bowl LVIII.
The Gift Mode feature can be accessed through the interactive “Gift Hub” on Etsy’s official website.
A recent survey carried out by technology leader, Cisco, has disclosed that numerous organizations are imposing limitations on the use of Generative AI (GenAI) due to escalating concerns about data privacy and security. The 2024 Data Privacy Benchmark study indicates that businesses are worried about potential threats to legal and intellectual property rights, as well as the risks associated with sharing sensitive information with competitors and the public.
Dev Stahlkopf, the Chief Legal Officer at Cisco, underscores the necessity for thoughtful governance in relation to GenAI, highlighting the significance of managing data and the risks associated with this technology. The study, based on feedback from 2,600 privacy and security professionals across 12 geographies, also highlights the concerns expressed by customers regarding the impact of AI use on their data. The study can be accessed on Cisco’s official website.
Choice Hotels International, Inc. has accomplished the migration of all its data centers and system infrastructure to Amazon Web Services (AWS), marking a noteworthy milestone as the first hotel company to transition to the cloud. This strategic move to AWS Cloud will enable Choice Hotels to access advanced operations and management tools, harnessing AI and other technologies to enhance the experience for both franchisees and guests.
Brian Kirkland, the Chief Information Officer for Choice Hotels, asserts that this shift to the cloud will provide franchisees with real-time access to cutting-edge innovations, ultimately boosting efficiency and delivering industry-leading distribution and digital systems. Matt Garman, Senior Vice President at AWS, commends Choice Hotels for their early adoption of cloud technology and their commitment to innovation and scalability.
The completion of this migration process represents a significant achievement for Choice Hotels and signals a new era in the company’s technological capabilities. More information about AWS Cloud Migration can be found on Amazon Web Services’ official website.
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