Parul Gulati, a renowned actress known for her role in the TV series P.O.W. – Bandi Yuddh Ke and the web series Haq Se, has made the bold decision to venture into the world of entrepreneurship while simultaneously pursuing her acting career. In 2017, she established Nish Hair, a company offering a diverse range of 100% human hair extensions and other hair accessories, including wigs, hair toppers, extensions, colorful strands, and clip-in bangs. The company has recently introduced a hair perfume to its product line.
Despite her lack of prior experience in business, Gulati’s fervent desire to leave a lasting impact on the world motivated her to embark on this entrepreneurial journey. Her aspiration to build something greater than herself has been the driving force behind her decision. However, she encountered initial challenges as many did not take her ambitions seriously.
Prior to entering the entrepreneurial realm, Gulati faced obstacles in pursuing her acting career, coming from a lower middle-class family where conventional 9-to-5 occupations were the norm. Nevertheless, she managed to persuade her parents to allow her to follow her passion for acting, eventually making the bold move to Mumbai to pursue her dreams. After establishing herself in the film industry, she followed her entrepreneurial instincts and founded Nish Hair.
Despite initial skepticism and the sensitive nature of the hair extensions industry, Gulati persevered and implemented various strategies to establish her brand. She personally engaged with her followers on social media and created video content to foster trust and awareness about her products. This determination ultimately bore fruit, as Nish Hair began gaining traction in the market.
The company offers 45 SKUs across four categories: volume, length, coverage, and style, catering to the diverse needs of its customers. Nish Hair also operates both online and offline, with a studio in Mumbai where customers can schedule appointments for trials and consultations with hair experts.
Moreover, the brand has augmented its presence by forming partnerships with salons in other cities, such as Jaipur. Additionally, Nish Hair provides its services through video calls to accommodate older customers who may not be comfortable with online shopping.
In 2022, Gulati secured an investment on Shark Tank, raising Rs 1 crore for a 2% equity stake from Amit Jain, the CEO and Co-Founder of CarDekho. This investment significantly boosted Nish Hair’s monthly revenue, tripling its previous amount.
Despite her entrepreneurial triumphs, Gulati asserts that she has not neglected her acting career and is committed to managing both roles concurrently. She believes that women are capable of juggling multiple responsibilities, and she is dedicated to nurturing both her acting career and Nish Hair.
Parul Gulati’s journey is a testimony to the power of determination and passion in pursuing one’s dreams, regardless of the obstacles encountered. Her triumph with Nish Hair serves as an inspiration for aspiring entrepreneurs and individuals striving to balance multiple roles in their professional lives.
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