Ameesha Nobre, a 27-year-old brand manager at Asahi UK, is entrusted with the task of promoting the Asahi Super Dry brand and ensuring its triumph in the UK market. Ameesha, who holds a Bachelor of Commerce degree in finance from the University of Otago in New Zealand, has had an exceptionally inspiring journey to her current position.
Despite harboring dreams of becoming a vet due to her love for dogs from a tender age, Ameesha’s career trajectory took an unexpected turn when her aunt introduced her to the fast-moving consumer goods (FMCG) industry. The excitement she experienced upon learning about marketing in the FMCG sector ultimately steered her towards a career in this field.
Ameesha’s responsibilities encompass developing and implementing marketing strategies for Asahi Super Dry, in collaboration with internal teams and external agencies to ensure the brand’s success. She oversees above-the-line (ATL) and below-the-line (BTL) strategies, with a particular focus on the Manchester City Football Club partnership.
A typical day for Ameesha is far from monotonous, as she engages in diverse tasks such as reviewing recent campaigns, brands, and sales performances, and participating in collaborative meetings with internal teams and external agencies, thus encountering new and thrilling challenges every day.
One of the aspects Ameesha appreciates most about working in the food and drink industry is the fast-paced nature of the business, finding immense gratification in being part of an industry that is continuously evolving. Moreover, the added perk of enjoying complimentary beverages from time to time adds to her satisfaction.
Despite the exhilarating pace of the industry, Ameesha concedes that there are still misconceptions about working in food and drink. Many of her friends outside the industry fail to fully comprehend the intricacies of her role as a brand manager in an FMCG company.
To young individuals aspiring to pursue a career in the food and drink industry, Ameesha recommends conducting thorough research and actively seeking internships and graduate programs. These opportunities provide valuable exposure to different areas within food and drink companies, enabling individuals to explore their interests and passions.
Looking into the future, Ameesha envisions herself continuing her journey in the FMCG industry, aspiring to become a head of marketing. Her dedication and passion for her work serve as an inspiration to those seeking to establish a successful career in the food and drink industry.
In conclusion, Ameesha Nobre’s role as a brand manager at Asahi UK is a testament to her unwavering commitment to the FMCG industry. Her journey exemplifies the potential for growth and success within the food and drink sector, inspiring young professionals to pursue their ambitions in this dynamic and thriving industry.
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