Is Our Obsession with Technology Damaging Business Productivity?

The previous year has witnessed an unprecedented surge in the utilization and incorporation of technology and digital innovation within businesses. OpenAI and ChatGPT recently entered the market in November 2022, alongside the introduction of Google’s AI and other platforms, igniting a flurry of activity as organizations seek to comprehend the potential impact of artificial intelligence on their operations.

Amidst the pandemic, Brexit, and subsequent supply chain and labour challenges, businesses have increasingly turned to technology and digitization to manage their affairs. This shift has resulted in a growing dependence on software programs and platforms, with the aim of streamlining day-to-day operations. However, the reality often falls short of expectations, as these technologies can sometimes cause more hindrance than benefit.

From a consumer perspective, automated communications, customer portals, and digital receptionists are becoming increasingly prevalent. However, these tools can also leave individuals feeling frustrated and disillusioned, which ultimately impacts customer satisfaction and corporate reputation. Furthermore, the rising number of system failures has taken a significant toll on businesses, both financially and operationally.

With this in mind, it may be time for business leaders and organizations to reevaluate their approach to technology, ensuring that their strategies are balanced and customer-focused. Rather than being swayed by the latest trends or sales pitches, businesses should shift their focus towards solving practical issues and delivering tangible benefits through technology.

Key considerations for businesses adopting new technology include increasing productivity, improving working practices for employees, reducing costs, addressing labour and skills shortages, enhancing customer experience, gaining a competitive advantage, and improving internal reporting and management. However, these technological advancements also come with wider implications, such as the need for user training, ongoing support, security measures, and effective governance.

If any of these points resonate with you, it may be time to reassess your organization’s approach and attitude towards the adoption of technology. This is particularly relevant as we continue to navigate an ever-changing business landscape.

You can find a detailed analysis of this topic in the February issue of East Midlands Business Link Magazine.