UM Secures Media Account for Global Car Manufacturer Chery

After a rigorous selection process, UM is pleased to announce its appointment as the media agency of record for the prestigious international car manufacturer, Chery. This significant development involves UM assuming responsibility for all media strategy, planning, and buying in Australia, with a specific focus on supporting Chery’s upcoming vehicle launches in 2024 as the brand endeavors to establish its presence in the market.

Anathea Ruys, the CEO of UM, expressed her excitement at the news, emphasizing the enthusiasm of her team in playing a pivotal role in driving Chery’s success in the Australian market. She underscored UM’s strategic approach to media planning and buying, emphasizing its crucial role in strengthening Chery’s presence in the Australian automotive landscape and ensuring seamless connectivity with diverse audiences across various media platforms.

Ruys stated, “With a shared vision of propelling ambitious growth, we are poised to unlock innovative opportunities to captivate audiences, thereby enabling Chery to make a lasting impression in Australia’s competitive automotive industry.”

Simultaneously, Mark Vukoja, the Brand & Marketing Director of Chery, expressed admiration for UM’s exemplary understanding of their business, as well as the agency’s demonstrated creativity and strong track record of effectiveness. It was the team’s unwavering passion for delivering results through open and collaborative partnerships that truly distinguished them, leading to a warm welcome for UM’s team into Chery’s agency village.

Driven by an ambitious growth agenda, Chery aims to ascend to the upper echelons of Australia’s automotive industry, having successfully introduced two new SUV models – the Omoda 5 and Tiggo 7 – this year. Furthermore, the company is poised to unveil more models in the upcoming year as it seeks to solidify its standing within the Australian market.

This collaboration between UM and Chery signifies a significant milestone for both entities, with a mutual emphasis on innovation, strategic acumen, and the shared goal of achieving sustained success within the competitive automotive landscape of Australia.

To ensure the accuracy and credibility of this article, the aforementioned information has been sourced exclusively from reputable and authoritative platforms.