Leveraging Technology for Ensuring Traveler Safety in Times of Crisis

In light of recent unexpected and alarming events, such as the deadly attack by Hamas militants in Israel and the invasion of Ukraine by Russia, the world has been confronted by the swiftness with which global crises can unfold. Thousands of foreign nationals were left stranded in Israel as airlines hastily cancelled flights, while governments were slow to respond and evacuate their citizens. Similar situations have occurred in other parts of the world, leaving many individuals vulnerable and at risk during times of crisis.

In the modern world, where information and connectivity are at an unprecedented level, we possess the capability to prevent being caught off guard by such situations. Existing technology, particularly that used in duty of care travel management for corporate travellers, provides real-time updates, threat assessments, and emergency response coordination. These sophisticated solutions have proven invaluable for ensuring the safety of employees abroad.

Nonetheless, the challenge lies in making these technologies more accessible to a broader audience. Presently, these tools are largely confined within the realms of corporate travel and are only available to a select few, leaving individuals traveling for personal reasons or working for smaller enterprises without access to these critical safety tools.

Travel suppliers, such as travel agencies, airlines, and insurance companies, have an opportunity to do more in ensuring the safety of travellers. By leveraging existing technology and real-time information, travel agencies can provide additional communication and assistance to their travellers based on their itineraries. This means being able to provide alternative booking options and automated rebooking processes during disruptive events, creating a sense of protection and peace of mind for travellers.

Furthermore, the travel insurance industry plays a critical role in responding to emergencies, and there is significant potential for these companies to democratize the benefits of duty of care travel technologies. By offering proactive services such as real-time travel alerts, emergency response coordination, and personalized safety recommendations, insurance carriers can revolutionize the way they support their policyholders.

The key to making these technologies more accessible is to overcome the existing barriers that limit their reach. This includes addressing limitations in technology and the siloed nature of many insurance carriers, as well as the perception of travel insurance as solely a financial safety net rather than a provider of proactive services.

As we navigate an increasingly complex and unpredictable global landscape, the events of the past serve as a stark reminder of the urgency to act and to act quickly. It’s not just about reacting to crises; it’s about proactively preventing them and safeguarding lives on a global scale. The time for change is now, and by leveraging existing technology and breaking down barriers to access, we have the tools to create a safer, more informed world for all.

Adam St. John, CEO of the travel insurance and assistance company Sitata, emphasizes the importance of leveraging existing technology to ensure the safety and well-being of travellers in times of crisis. His insights shed light on the potential for travel agencies, airlines, and insurance companies to make proactive use of existing technology to democratize the benefits of duty of care travel management, ultimately contributing to a safer and more informed world for all.