AdInMo Welcomes Contextual Technology Expert as Chief Product & Technology Officer

AdInMo, a leading platform in the field of in-game mobile advertising, has recently appointed Richard Brindley as its new Chief Product & Technology Officer. Richard’s extensive leadership experience in ad tech, technology, and product development makes him an ideal fit for this role.

With a strong background in both direct and programmatic ad ecosystems, Richard is well-equipped to take on the responsibilities of the newly created CPTO position. His main tasks will include overseeing the development of AdInMo’s complete tech stack and immersive in-game advertising products, with a focus on meeting the needs of both advertisers and mobile game developers, while ensuring a top-tier in-game brand experience for players.

An area of particular emphasis for Richard will be the development of the AdInMo data platform, which leverages billions of contextual and behavioural signals to power its Player Persona Framework. This innovative approach analyses first-party data to create player-level audience addressability, ultimately delivering greater relevancy and driving higher engagement.

Kristan Rivers, CEO and co-founder of AdInMo, expressed his enthusiasm about Richard joining the leadership team, stating, “Continuing to grow our leadership team is a real privilege; it’s always great to build your dream team and Richard’s extensive experience in ad tech and contextual targeting complements our recent CRO appointment John Rankin’s strong background in ad monetisation.”

Richard himself shared his excitement about delving into the world of mobile gaming, saying, “Being an avid gamer, I’ve always wanted to use my advertising experience in the world of mobile games, and it’s an exciting time to be joining the sector. I fundamentally believe that the combination of contextual signals and first-party data augmented by player engagement metrics is the silver bullet for the advertising industry in a post-cookie world – and AdInMo is certainly ready for the challenge.”

He also highlighted the recent release of AdInMo’s In Game Play SDK, emphasising its capability to collect privacy-first data signals and, when combined with the proprietary Player Engagement Score, marking a significant advancement that will revolutionise the mass adoption of in-game advertising.

Richard’s wealth of experience and strategic vision make him a valuable addition to AdInMo, positioning the company for further growth and innovation in the realm of in-game mobile advertising.