The second edition of The TikTok MENA Creator Hub, #HerAmbitions, concluded with a grand awards ceremony at Lakum Art Space in Riyadh on 28th February 2024. This programme was designed to showcase women-led businesses and provide support for their development within the MENA business landscape.
Distinguished speakers at the event included Kinda Ibrahim, General Manager of Operations at TikTok Middle East, Turkey, Africa, Pakistan, and South Asia, Joumana Al Rashid, CEO of SRMG, and Reem Akl, Regional Communications and Advocacy Analyst at UN Women Arab States. These influential women emphasized the significant role of women entrepreneurs in shaping the future of business in the MENA region.
The judging panel for #HerAmbitions included renowned creators and entrepreneurs such as lifestyle influencer and businesswoman Karen Wazen, culinary expert Chahrazad Al Hajjar, founder of Chahrazad’s Cuisine The Bakery, and Doaa Gawish, CEO and founder of The Hair Addict. These individuals provided valuable guidance to the participants throughout their entrepreneurial journey.
With the support of the United Nations Women, The TikTok MENA Creator Hub successfully identified and nurtured the business talents of women entrepreneurs across the MENA region. The programme offered a platform for participants to showcase their unique talents, receive mentorship from successful female leaders, and engage in valuable workshops and panels.
Reem Akl, Regional Communications and Advocacy Analyst at UN Women Arab States, commented, “TikTok is leading the way in championing Arab women, highlighting our collective belief in the transformative power of collaboration. Such partnerships spark innovative solutions and cultivate lasting teamwork, providing women with enhanced opportunities in the entrepreneurship industry.”
The awards ceremony featured a captivating performance by SEERA, the all-female Arab Rock fusion band, adding a unique musical dimension to the celebration. Additionally, attendees enjoyed immersive creative experiences, including work from Riyadh-based digital illustrator Anjali Rengan.
The event not only acknowledged the potential of women entrepreneurs but also underscored the importance of community, mentorship, and the power of digital platforms in amplifying women’s voices in business. As the TikTok MENA Creator Hub concludes its second edition, it leaves behind a legacy of empowerment and inspiration for future women entrepreneurs in the MENA region.
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