The announcement of the intention to merge Orangetheory Fitness and Self Esteem Brands represents a significant development in the fitness, health, and wellness services industry. The combined company will hold one of the largest footprints in the global wellness economy, with a portfolio that includes renowned brands such as Anytime Fitness and Orangetheory Fitness.
With a remarkable $3.5 billion in systemwide sales and approximately 7,000 franchise locations spanning 50 countries and territories, the new company will have substantial international scale and reach. This merger marks a significant milestone in the industry, combining two influential entities to deliver a comprehensive and holistic approach to health and wellness services.
The integration of leading-edge data and analytics, technology, and products will enable the new entity to meet the increasing consumer demand for holistic health and wellness services. The company is committed to investing in innovation to ensure that its franchisees are well-prepared to address the evolving needs of consumers on their health and wellness journeys.
Subject to regulatory approvals and customary closing conditions, this strategic move is poised to pioneer a healthier tomorrow for consumers worldwide. Both Orangetheory Fitness and Self Esteem Brands have a history of remarkable growth, and this merger will further establish their position as leaders in the health and wellness sector.
Orangetheory Fitness, renowned for its heart rate-based interval training, and Self Esteem Brands, a leading portfolio of purpose-driven health and personal care franchise brands, are poised to create a global franchise platform, setting new benchmarks in the industry. This merger signifies a significant milestone in the evolution of the health and wellness sector, uniting two industry pioneers to drive future growth and innovation.
The merger is supported by Roark Capital, a private equity firm with a focus on investing in franchise and multi-unit businesses. With Roark Capital’s investment in Self Esteem Brands and Orangetheory Fitness, the stage is set for the creation of a leading global franchise platform in the health and wellness sector. This strategic partnership will leverage the strengths and resources of all involved parties to unlock future growth and secure an increasing market share.
Orangetheory Fitness is a heart rate-based group workout that combines science, technology, and expert coaching to promote longer, more vibrant lives. The workouts, led by certified coaches, are designed to optimize metabolism and cardiorespiratory health for optimal results, accommodating members of all fitness levels.
Self Esteem Brands, in pursuit of the mission to improve self-esteem globally, unites the largest health and wellness franchise brands, including Anytime Fitness, Basecamp Fitness, SUMHIIT Fitness, The Bar Method, and Waxing the City. With nearly 5,500 operating locations across all seven continents, Self Esteem Brands is dedicated to providing comprehensive support services for its franchisees.
In closing, the merger of Orangetheory Fitness and Self Esteem Brands marks a significant stride towards establishing a global health and wellness powerhouse. The combined entity, with its comprehensive portfolio of world-class brands, is well-positioned to lead the industry and uphold its commitment to driving innovation and growth in the health and wellness sector.
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