The d&b group has recently unveiled its newest state-of-the-art immersive technology experience centre (ITEC) at the renowned Science Museum in London. This city, known for its rich history in the arts and innovation, is now home to a facility set to welcome guests from April 2024. The centre is strategically designed to attract key stakeholders involved in global experiential projects across various event production sectors.
With an unwavering commitment to providing the industry with access to cutting-edge technologies, d&b’s ITEC features five specialised studio environments equipped with advanced sound, video, lighting, and multi-media technologies. These include spatial audio, virtual production, virtual reality, and extended reality, all intended to captivate and inspire the future of audience entertainment.
Amnon Harman, the CEO of d&b group, emphasised the immersive nature of the facility. He described it as a space for complete sensory engagement through various technological mediums and highlighted the venue’s potential as a hub for ideation, collaboration, and innovation, positioning it as a paramount destination for international clients, industry leaders, and creative minds.
The ITEC boasts a myriad of specialised areas such as the Sound & Vision Lab featuring a d&b Soundscape system, a SmartStage Hybrid, the Brand Interactive Space, and the Presentation & Programming Studio. Additionally, the R&D Lab, Production Control room, and Lounges provide opportunities for discovery, operational activities, and relaxation, with a dedicated meeting area for client engagement.
Harman further underlined the meticulous design of the ITEC, ensuring it provides an immersive and collaborative environment for individuals to explore creative possibilities and cultivate partnerships for future projects. The ITEC’s setting within the iconic Science Museum in London adds a layer of prestige and distinction to its immersive experience presentment.
In addition to its own bespoke ITEC, d&b’s ITEC will also offer a comprehensive suite of capabilities for the industry, from the most advanced technologies to educational programmes, technology demonstrations, and client presentations.
The creation of this cutting-edge facility underscores d&b’s overarching commitment to revolutionising the world of experiential technology and entertainment, solidifying its position as a pioneering force in the industry.
The opening of d&b’s ITEC positions the company as a trailblazer in the immersive technology space, showcasing its dedication to fostering innovation and driving the evolution of audience experiences through groundbreaking technology. This move undoubtedly paves the way for a new era of possibilities in the realm of immersive technology.
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