The Importance of Focusing on Customers and Failing Fast in Entrepreneurship

Natalie Shew, a distinguished entrepreneur from Fayetteville, offers invaluable insights and guidance based on her extensive experience in the health and wellness sector, making her advice indispensable for aspiring entrepreneurs.

As the founder and CEO of EmployWell, a workforce management platform aimed at increasing the efficiency of nurses by streamlining administrative processes, Shew has demonstrated her expertise in the industry. Additionally, her role as one of the co-founders of FemHealth Founders, a national women’s health innovation hub, further illustrates her dedication to supporting female founders in the health and wellness sector.

Shew emphasizes the importance of “failing fast” and focusing on the needs of customers, highlighting the integral role that failure plays in the entrepreneurial process, especially within the complex healthcare space. Moreover, she stresses the significance of prioritizing customer needs and feedback, asserting that a customer-centric approach is crucial for creating products and services that resonate with the target audience.

EmployWell’s recent recruitment of Robin Mangieri as the chief of clinic engagement and its utilization of artificial intelligence and natural language processing to simplify administrative tasks for nurses speaks volumes about Shew’s vision for the company. Her commitment to conducting pilot tests with Arkansas clinics and securing paying contracts based on positive feedback and value to clinic administrators shows her dedication to growth and innovation.

With the fertility care sector presenting a significant opportunity for EmployWell, Shew’s personal experiences with endometriosis and infertility have fueled her drive to improve healthcare processes. Her plans to expand EmployWell’s team by hiring a vice president of technology to facilitate the transition to a potential software-as-a-service model further solidify her dedication to growth and improvement.

In conclusion, Natalie Shew’s entrepreneurial journey and the insights she provides are indeed an inspiration for aspiring entrepreneurs. Her emphasis on embracing failure, prioritizing customer needs, and driving positive change in the healthcare industry exemplify the core principles of entrepreneurship. By focusing on these elements, entrepreneurs can navigate the complexities of launching and managing successful businesses, ultimately fostering innovation and growth in their respective industries.