The city of Duluth, renowned for its cold climate and natural beauty, has encountered challenges in attracting fresh talent due to the formidable housing market. Tracy Ramsay, an esteemed real estate agent in Duluth, identified the necessity for a solution and devised an innovative approach. She made the decision to launch North, a real estate and lifestyle publication that seeks to exhibit the distinct charm of the city and offer valuable insights into the housing market.
The impetus for Ramsay’s creation of North stemmed from the desire to aid newcomers in gaining a better understanding and appreciation of Duluth while navigating the competitive housing landscape. She firmly asserts that the city’s allure lies in its love for the outdoors and close-knit community, rendering it a place worth settling in despite the challenges. In a light-hearted manner, she describes Duluth as a place where she would not hesitate to wear robust footwear such as Sorels with a dress while showing houses on unplowed roads.
North magazine distinguishes itself with its opulent format and refined design, resembling a luxurious coffee-table book. Its content showcases the finest homes and exclusive experiences along the North Shore, featuring contributions from esteemed writers of publications such as Outside, Midwest Home, and Mpls.St.Paul. From elegant boutique hotels in Bayfield, Wis., to glamorous camping experiences in Beaver Bay, the magazine provides a peek into the luxurious lifestyle and real estate options of the region.
In addition to featuring captivating homes and high-end properties, North delves into pressing issues confronting the area. By examining the potential impact of climate refugees on Duluth’s population and addressing the persistent housing shortage, the publication furnishes readers with valuable insights and thought-provoking discussions.
Furthermore, North serves as a strategic marketing platform for Ramsay, featuring a dedicated section highlighting predominantly million-dollar properties for sale and recently sold homes. She intends to distribute the magazine biannually, targeting households in northern Minnesota, while also collaborating with local hotels, resorts, and the Minneapolis Land Rover dealership. Digital editions are also available on the official North website, catering to a wider audience.
Ramsay has observed a growing trend of affluent buyers relocating to Duluth from states such as California and Washington, enticed by employment prospects at prominent companies like Essentia Health, St. Luke’s Hospital, and Cirrus Aircraft. Some clients perceive the serene Lake Superior as a refuge, particularly in light of concerns about water scarcity in their current locations.
Notably, Ramsay highlights a substantial interest in vacation homes from her clients in the Twin Cities, attributing it to a deep-seated affection for Duluth as a frequent travel destination. She believes that the city’s captivating allure has cultivated a strong sense of admiration and love among potential buyers.
The debut of North represents a comprehensive endeavour to showcase the distinctive appeal of Duluth and provide valuable insights for both locals and newcomers. Tracy Ramsay’s innovative approach through the magazine opens up new possibilities for navigating the housing market and embracing the unparalleled lifestyle offerings of the city. With its blend of captivating content and insightful perspectives, North is poised to become an essential companion for anyone with an interest in Duluth’s real estate and vibrant culture.
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