Apple’s Entrepreneurial Success Stories: A Look Into Three Camp Alumni

Apple has been hosting its Entrepreneur Camp since 2018, initially focused on supporting women-led app-driven businesses and now, in its latest edition, catering to developers from Indigenous backgrounds. The program aims to provide individual guidance and support to developers from underrepresented groups, helping them to elevate their apps and ultimately embody Apple’s belief that apps for everyone should be made by everyone.

The recent success stories Apple has spotlighted come from three talented alumnae of the Entrepreneur Camp, representing the education, fitness, and mental health sectors. Edna Martinson, a 2023 Entrepreneur Camp alum, initiated Boddle Learning during the COVID-19 pandemic, providing an interactive education app for kids. Jenny Xu, a 2022 alum, founded Run Legends, an innovative multiplayer game that combines fitness and gaming. Jo Aggarwal, a 2019 alumni, is the mastermind behind Wysa, an emotionally intelligent chatbot designed to help users cope with difficult emotions and thoughts.

Speaking about their experiences, both Aggarwal and Xu expressed their gratitude for the invaluable guidance and mentorship they received from the Apple team during the camp. Aggarwal praised the beautiful campus and the opportunity to learn Apple design principles, ultimately leading Wysa to become one of the top-ranked apps in the mental health space. Xu also noted the transformative impact of the camp, highlighting the constructive feedback received from the design team and their subsequent adjustments to the Run Legends app.

The success stories of these three alumni demonstrate the tangible impact of Apple’s commitment to empowering underrepresented entrepreneurs. With the invaluable guidance and resources provided through the Entrepreneur Camp, these developers have been able to realise their visions and make a lasting impact in their respective industries. Apple’s dedication to fostering diversity in app development continues to be a driving force behind these exceptional accomplishments.