The Open Network for Digital Commerce (ONDC) in India has garnered significant attention for its efforts in championing the cause of women entrepreneurs and showcasing their success stories on its expansive platform. Through an inclusive and supportive approach, the ONDC Network has emerged as a driving force for the growth and empowerment of women-led businesses, artisanal initiatives, and social enterprises across the country. Here are some notable success stories of women entrepreneurs who have flourished on the Network.
Vibhha Mishra, Founder of SHWET, an artisan-based initiative, has seamlessly integrated her business into ONDC’s expansive Network. With the support and recognition provided by the ONDC Network, Vibhha and her team have been able to focus on their craft while the Network handles other aspects of the business, such as production, design, and connecting with new artisans nationwide.
Mayura Balasubramanian, Founder & CEO of Craftizen, a social enterprise dedicated to promoting Indian handicrafts, is optimistic about the positive impact of the ONDC Network in connecting discerning customers with artisans and innovative social enterprises. By joining the extensive Network, Craftizen aims to bridge the gap between supply and demand in the handicrafts sector.
Anubhuti Jain Mishra, Founder & CEO of Anubhuti, An Experience, a homegrown brand, achieved remarkable sales growth after onboarding onto the ONDC Network in December 2022, without paid ads or promotions. This success has been attributed to the inclusive approach and constant support provided by the ONDC Network.
Slony Gambhir, Founder of Very Much Indian, a brand focused on promoting authentic handmade products and supporting rural weavers, has also experienced significant growth with the assistance of ONDC Network. The Network has provided constant support with cataloging, product uploads, and promoting the brand’s reach on social media platforms.
The success stories of these remarkable women entrepreneurs underscore ONDC Network’s commitment to empowering women in business. By providing a supportive environment, constant guidance, and an Open Network that fosters trust and visibility, ONDC is paving the way for more women to pursue their entrepreneurial dreams and contribute to the preservation and promotion of India’s rich cultural heritage.
About ONDC
Established on 31st December 2021, the Open Network for Digital Commerce (ONDC) is an initiative of the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce, Government of India. ONDC is not an application, platform, intermediary, or software but a set of specifications designed to foster open, unbundled, and interoperable open Networks, with the aim of revolutionizing digital commerce and giving greater thrust to the penetration of retail e-commerce in India.
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