The hospitality industry is currently witnessing a wave of technological advancements, with PMS, CRS, POS, BI, AI, and ML amongst the key players. Amidst this vast array of tech acronyms, the world of spa, fitness, and wellness technologies is quietly gaining momentum. This article will delve into the integration of wellness technologies in the hotel industry and the significant returns on investment this burgeoning trend can offer.
The global wellness industry is experiencing exponential growth, presenting an opportunity for hotels to capitalize on this lucrative market. With medical research, supported by artificial intelligence, leading to revolutionary discoveries in health and wellbeing, there is an increasing shift towards healthier lifestyles among the general populace. This growing trend has also led to the introduction of innovative wellness products by entrepreneurs to meet the rising demand.
Numerous wellness products are adopting a direct-to-consumer model, turning homes into high-tech health hubs. Consequently, guests expect hotels to provide similar wellness experiences to those found in their own homes.
While some may view this as a concern primarily for spa-focused brands, it is essential to recognize that wellness trends inevitably impact all categories of hotel guests. Therefore, hotels without a wellness strategy risk falling behind, as health-conscious consumers begin to favour lodging brands that prioritize wellbeing.
The integration of wellness technologies in hotels also offers the added benefit of requiring minimal manpower to manage. From spa tech that simplifies the guest experience to wellness apps with efficient operational models, the potential for scalability is evident.
In terms of the types of wellness technologies consumers are seeking, the term ‘welltech’ encompasses a wide array of health tracking apps, club management software, cosmetic products, supplements, light therapy devices, hydrotherapy machinery, soundscapes, biophilic design, fitness equipment, massage devices, sleep technology, body scans, diagnostics, and much more.
Successfully incorporating welltech in hotels requires addressing various operational considerations. This includes effective marketing of wellness amenities, pre-arrival upselling, seamless integration into the guest journey, inventory management, procurement, and the streamlined integration of partnered wellness apps.
As the opportunities presented by welltech can be financially rewarding for early adopters, it is important for hoteliers to familiarize themselves with the jargon and operational intricacies of wellness technologies. This understanding will provide valuable insights into the integration of wellness applications within the existing hotel technology stack, ultimately leading to the successful deployment of wellness offerings.
In conclusion, hotels that proactively embrace wellness technologies stand to gain a competitive edge in the ever-evolving hospitality landscape. By leveraging these advancements, hoteliers can attract health-conscious guests and enhance brand loyalty, paving the way for long-term success in the industry.
About the Authors:
Adam and Larry Mogelonsky are part of one of the most published writing teams in the hospitality industry, with a decade’s worth of material available online. They offer expertise in asset management, sales, operations, hotel technology, and marketing. For further discussion on hotel business challenges or to book speaking engagements, reach out to Larry at [email protected] or Adam at [email protected]
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