The digital advertising industry has undergone significant transformation with the use of generative AI and machine learning technologies. These innovations have had a profound impact on ad fraud detection and privacy protection in the global advertising marketplace. In 2023, advertisers lost a staggering $100 billion to ad fraud, making it crucial to find effective solutions to combat this issue. Companies such as VeraViews are playing a crucial role in the fight against ad fraud.
In a recent interview with Elliot Hill, the Chief Marketing Officer of VeraViews, valuable insights were gained into how the company is leveraging AI tools such as ChatGPT and Google Bard to make a significant impact in the adtech industry. Elliot shared his journey in the ad tech space and discussed the pivotal role of VeraViews in combating ad fraud and providing transparency in the programmatic supply chain.
VeraViews is dedicated to developing technologies to prevent ad fraud and improve the return on investment (ROI) for programmatic and display advertising. One of their key innovations is the Proof of View (PoV) technology, designed to provide a tamper-resistant and auditable transparency layer for online video content. This technology enables advertisers to pay only for valid engagement on ad campaigns and ensures faster payments for publishers.
The company’s ad stack, VeraViews, is tailored to programmatic video advertising and offers a feature-rich campaign management suite with the added benefit of PoV technology. This real-time, open ledger database records campaign data and provides privacy protections for all parties in the supply chain. By utilizing PoV technology, publishers can demonstrate their commitment to preventing invalid traffic on their campaigns, ultimately benefiting advertisers and sending a clear signal to their advertising partners that they care about ensuring valid traffic.
VeraViews’ innovative solutions are not only beneficial for publishers but also for the entire advertising supply chain and consumers. By addressing the issue of invalid traffic, the company is contributing to a more transparent and accountable advertising ecosystem. Their focus on customer lifecycle value and Net Promoter Scores (NPS) reflects their commitment to enhancing the end-user experience and ensuring the efficiency of advertising resources.
In addition to their groundbreaking technology, VeraViews is at the forefront of leveraging AI and machine learning to enhance their advertising solutions. These technologies allow them to analyse large amounts of data from past campaigns, identify patterns, trends, and insights, and provide real-time optimisation of ad delivery. This results in improved ad relevance and increased click-through rates, essential in today’s competitive advertising landscape.
Looking ahead, VeraViews is also exploring the potential of NFTs, the Metaverse, and AR/VR technologies in advertising. These emerging technologies present new opportunities for brands to engage with consumers and offer unique experiences, opening up new avenues for advertising and audience engagement.
In conclusion, with the rise of ad fraud and the evolving landscape of digital advertising, companies like VeraViews are leading the charge in developing innovative solutions to combat these challenges. By harnessing the power of AI, machine learning, and blockchain technology, VeraViews is making a significant impact in the adtech industry and shaping the future of digital advertising.
For more information, please visit http://www.veraviews.com.
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