In the realm of technology, the year 2024 is characterised by a focus on cloud computing, security, and application development. Instead of being generalists, many partners are refining their expertise in these specific areas to cater to the demands of their customers. By investing in these prominent technologies, partners are indicating their belief in the direction of the market.
The annual Channel Forecast survey conducted by Channelnomics has unveiled that partners are giving priority to five core technologies in 2024. These technologies encompass cloud computing, security, application development, artificial intelligence, and business intelligence. The emphasis on these areas aligns with the prevailing trends in customer demand, particularly in light of the projected growth in artificial intelligence.
A notable 63% of channel partners are channelling their efforts towards cloud infrastructure and services. The demand for cloud computing is unsurprising, given its capacity to provide flexibility, scalability, and cost-effectiveness to businesses. As more companies transition to a digital environment, the demand for cloud services is expected to continue growing.
Furthermore, nearly half of partners are focusing on security solutions. This is not unexpected, given the increase in cyber threats and data breaches. Partners are investing in technologies that can safeguard their customers’ digital assets and shield them from potential threats.
Application development is yet another focal point for partners, with 42% of them allocating their resources to this field. This focus mirrors the rising demand for customised and innovative applications, as businesses aim to distinguish themselves in the market. An increase in the adoption of AI and business intelligence solutions is also evident among the top technologies in which partners are investing.
By understanding the key technologies that channel partners are prioritising, we can gain insight into the direction of the market. It is evident that there is a strong emphasis on meeting the evolving needs of customers through innovative and cutting-edge technologies. With the rapid advancements in AI and the continued evolution of the digital landscape, it is not surprising that these areas are at the forefront of investment for channel partners.
As technology continues to shape the way we live and work, it is crucial for businesses to remain at the forefront. By aligning themselves with the latest tech trends, partners can position themselves as valuable resources for their customers. Whether it is cloud computing, security, or application development, these top technologies of 2024 are paving the way for a more efficient and secure digital future.
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