Passengers on a British Airways flight from Athens to Heathrow were surprised when a flight attendant announced an increase in prices for food and drinks during the flight. The announcement was made at 30,000 feet over the public address system, informing passengers that the prices listed on their in-seat menu cards were no longer valid.
One passenger expressed astonishment at the sudden price increase and questioned why there had been no prior warning. The reported ten per cent increase affected a variety of items, including sandwiches by celebrity chef Tom Kerridge, breakfast bacon rolls, cream tea with scones, and various beverages. This had a particular impact on economy class passengers on European flights with British Airways, as they no longer receive complimentary food and alcohol, but instead only a bottle of water and a small snack, meaning that anything else, including hot beverages, must be purchased from the airline’s menu.
The previously high prices were already considered steep before the recent adjustments, with a ham and cheese sandwich priced at £5.50 and a gin and tonic costing £8. Furthermore, a 90g pack of Naked Japanese Style Chicken Flavour Noodles, typically priced at £1.50 at Sainsbury’s, is being sold for £5 on British Airways flights.
In response to the backlash, a spokesperson for British Airways explained that the price changes were small and scheduled, and reassured passengers that all on-board menus are being updated to reflect the adjustments.
The unexpected mid-flight price hike has been criticized by passengers, who feel exploited and question the lack of prior notification. This incident highlights the need for airlines to improve communication and transparency with their customers to ensure better experiences for all travellers.
