In the dynamic realm of retail, refive stands as a trailblazer in revolutionising the brick-and-mortar shopping experience. Their innovative solutions aimed at transforming customer engagement will be showcased at the Retail Technology Show in London on April 24 & 25, 2024. Make sure to visit stand #6H38 to gain insight into the future of in-store interactions.
A Novel Approach to Brick-and-Mortar Customer Relationships
The preservation of customer loyalty holds undeniable significance for the prosperity of any business, and refive is boldly confronting this imperative. Mitul Jain, the CEO of refive, acknowledges the complexity of fostering relationships with in-store customers who may not have opted in for email communications, thus prompting retailers to expend greater resources on re-acquiring the same customers and overlook potential sales opportunities.
In response to this challenge, refive has devised a solution that facilitates the seamless collection of in-store customer data through digital receipts, thereby opening up new channels for engaging shoppers post-purchase. This not only augments customer data collection but also elevates the overall shopping experience through personalised interactions.
Smart Touchpoints: Harnessing Customer Insights
refive offers smart touchpoints that empower retailers to glean valuable insights into customer behaviour and purchasing patterns. These touchpoints furnish the capacity to dispense tailored recommendations, identify burgeoning trends, and enhance the shopping experience through actionable data. Furthermore, they necessitate no additional effort from customers and ensure a smooth and secure means of engagement through simple QR code scans.
The data garnered through refive’s solutions is readily accessible via their Customer Insights dashboard and can be seamlessly integrated with an array of marketing and CRM tools, all while conforming to GDPR guidelines. This underscores the commitment to gathering customer data with explicit consent and safeguarding privacy.
A Testimonial: Gusti Leather’s Success Story with refive
Gusti Leather, renowned for its direct-to-consumer (D2C) approach, grappled with the task of translating its online customer engagement to their physical stores. By harnessing refive’s digital receipt system and smart QR codes, they succeeded in amassing thousands of email opt-ins from in-store customers, thereby establishing a direct channel for re-engaging them with tailored content, updates, and offers.
Verena Teller, Store Manager at Gusti Leather Berlin, Rosenthaler Platz, expressed her contentment with the outcomes, stating, “The feedback from our customers has been overwhelmingly positive. They appreciate the simplicity, sustainability, and the chance to engage further with us.”
Embrace the Retail Revolution with refive
As a trailblazing retail startup in 2024, refive is reshaping in-store experiences across diverse retail sectors. To explore how their solutions can augment your customer engagement strategies and experience their cutting-edge technology firsthand, secure an appointment with one of their solution consultants during the Retail Technology Show via their website at refive.io.