The Saudi Sports Company (SSC) has taken noteworthy strides in the field of sports broadcasting, with a focus on expanding its global presence. Through strategic investments in state-of-the-art broadcast technology, alongside efforts to attract top-tier talent and improve sports infrastructure, SSC aims to not only enhance its domestic appeal but also elevate the Saudi Pro League to a position among the elite top 10 leagues worldwide.
At the heart of this strategy is the partnership between SSC and TVU Networks and MEBS, with their innovative live commentary platform delivering the excitement of the game to an international audience in a multitude of languages, promising an unparalleled level of fan engagement.
The integration of TVU Networks’ Remote Commentator has revolutionized the approach to live sports broadcasting at the Saudi Sports Company. By incorporating the ability to conduct remote commentary into its production tools, SSC has unlocked a new level of production scalability and cost efficiency. The use of TVU’s cloud platform has eliminated the logistical challenges and environmental impact associated with travel and accommodation, enabling seamless coverage of the Saudi Pro League’s season in a diverse array of languages.
Amill Lone, CEO at SSC, commented, “Bringing together the best commentators from across the globe onto one platform, we’ve been able to enrich the viewing experience with expert insights and a depth of analysis that truly brings the game closer to the fans.”
The collaboration between SSC and TVU Networks has already yielded remarkable results. TVU’s Remote Commentator feature has played a significant role in expanding the league’s global audience by enhancing accessibility through multi-language commentators.
Nader Mokhtar, Director of MCR/Broadcast and STB Technology at MBC, emphasized the pivotal role of TVU Networks in facilitating these milestones: “Our partnership has been a game-changer. The Remote Commentator solution, surpassing all expectations, delivers close to real-time, perfectly synchronized commentaries with glass-to-glass latency faster than any other solutions, all without extra infrastructure. This efficiency has been key to scaling our operations.”
Mokhtar also praised TVU Networks’ commitment to customer support, noting, “The support from TVU Networks and MEBS has been unparalleled. Their team is essentially an extension of ours, always on hand to ensure our broadcasts run seamlessly, allowing us to focus on our core mission: producing more sports events and continuously raising the bar for the Saudi Sports League and the broader sphere of global sports broadcasting.”
The collaborative efforts of SSC and TVU Networks mark a significant leap forward in the realm of sports broadcasting, with the utilization of cutting-edge technology to enhance fan engagement and expand the global reach of the Saudi Pro League. This partnership stands as a testament to the commitment to excellence and innovation in the pursuit of elevating the standard of sports broadcasting on a global scale.