Enigma, a prominent creative and advertising agency, has recently welcomed Ren Frise as its new executive director of digital, data, and technology. With a wealth of experience spanning over 19 years in marketing communications, digital transformation, and various industries, Frise is poised to lead the agency’s digital and technology business to new heights.
Frise’s extensive background encompasses working with FMCG firms, luxury and cosmetics industries, education, and multiple agencies, rendering him a valuable asset to the Enigma team. In his new capacity, he will play a pivotal role in supervising a team of digital and technology specialists, establishing a centre of digital excellence, mentoring emerging talents, and elevating Enigma’s standing within the industry and among clients in Australia.
Under Frise’s leadership, one of the major initiatives is the upcoming launch of Enigma’s next-generation digital service offering, scheduled for July 2024. This represents a significant development for the agency as it seeks to further enhance its digital capabilities and deliver exceptional work to clients.
Ren Frise has expressed his enthusiasm for the opportunity to collaborate with Enigma, citing the agency’s diverse group of specialists as a key strength. He has underscored the importance of leveraging these skills to drive ‘connected creativity’ and produce exceptional work for clients. Frise also looks forward to positioning Enigma as a prominent player in the technology-driven creative and advertising industry in Australia.
The appointment of Ren Frise underscores Enigma’s dedication to integrating sophisticated digital solutions with its core media, creative, and strategic capabilities, as stated by the agency’s founder, Lisa Sutton Gardner. She has commended Frise’s expertise and leadership in shaping the agency’s future direction, highlighting the necessity for ongoing investment and expansion of their full-service offering to meet the diverse needs of clients.
As Enigma prepares for this new chapter under Ren Frise’s leadership, the agency is poised to make significant strides in the digital and technology space, further solidifying its reputation as a powerhouse in the industry.
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